Wiley-VCH - Dunn, Michael / Halsall, Chris - The Marketing Accountability Imperative

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Dunn, Michael / Halsall, Chris
The Marketing Accountability Imperative
Driving Superior Returns on Marketing Investments

1. Edition - March 2009
34.90 Euro
2009. 464 Pages, Hardcover
- Professional Book -
ISBN-10: 0-7879-9832-X
ISBN-13: 978-0-7879-9832-5 - John Wiley & Sons

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M. Dunn, Prophet Brand Strategy

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