Dunn, Michael / Halsall, Chris The Marketing Accountability Imperative Driving Superior Returns on Marketing Investments
1. Edition - March 2009 34.90 Euro 2009. 464 Pages, Hardcover - Professional Book - ISBN-10: 0-7879-9832-X ISBN-13: 978-0-7879-9832-5 - John Wiley & Sons
Author information Michael Dunn is CEO and chairman of Prophet and is responsible for overseeing the firm's strategy, client relationships, and people. He is the co-author (with Scott Davis) of Building the Brand-Driven Business from Jossey-Bass.
Chris Halsall, former Prophet and McKinsey consultant, works and lives in New York City.
