Dunn, Michael / Halsall, Chris The Marketing Accountability Imperative Driving Superior Returns on Marketing Investments
1. Edition - March 2009 34.90 Euro 2009. 464 Pages, Hardcover - Professional Book - ISBN-10: 0-7879-9832-X ISBN-13: 978-0-7879-9832-5 - John Wiley & Sons
Reviews "In The Marketing Accountability Imperative...consultants Michael Dunn and Chris Halsall explains how to gain better returns on your marketing expenditures." --Globe and Mail, April 10, 2009
