1. Edition - May 2008
59.90 Euro
2008. 272 Pages, Hardcover
- Practical Approach Book -
ISBN-10: 0-470-23007-X
ISBN-13: 978-0-470-23007-7 - John Wiley & Sons






Sample Chapter

Short description
Commercialization of Innovative Technologies : Bringing Good Ideas to the Marketplace is a practical guide for building a portfolio of interrelated technologies that will dramatically change the way inventors/innovators, investors, technologies, and entrepreneurs approach commercialization of good ideas. It differs from other books published on the topic, because it emphasizes the importance of the innovation team, the wisdom of building a portfolio that spreads risk, and the strong input required from technologists in the successful commercialization process.

From the contents
Foreword.

Acknowledgments.

1 Establishing Perspective.

2 Our Perspective.

3 Developing an Endgame.

4 Finding Ideas.

5 Investing in Ideas.

6 Assessing Ideas.

7 Paying for and Controlling Ideas.

8 Developing Ideas.

9 Designing and Building Technology.

10 Demonstrating Technology.

11 Standardizing Technology.

12 Packaging Technology.

13 Applying Technology.

14 Marketing and Selling Technology.

15 Tracking Technology.

16 Monitoring Technology.

17 Improving Technology.

18 Building on Success and Learning from Failure.

Bibliography.

Index.