Short description Providing a practical approach for IT professionals to acquire the necessary knowledge and expertise in data modeling to function effectively, Data Modeling Fundamentals clearly describes how a generic data model is created to represent the enterprise information requirements. The all-encompassing guide begins with an overview of basic data modeling concepts, introduces the methods and techniques, provides a comprehensive case study to present the details of the data model components, covers the implementation of the data model with emphasis on quality components, and concludes with a presentation of a realistic approach to data modeling.