DiMarco, John P.
Digital Design for Print and Web
An Introduction to Theory, Principles, and Techniques
  1. Edition - March 2010
65.90 Euro
2010. 352 Pages, Softcover
ISBN-10: 0-470-39836-1
ISBN-13: 978-0-470-39836-4 - John Wiley & Sons
Sample Chapter
Short description
Digital Design for Print and Web provides digital tools to execute print and web-based design solutions. This full-color resource discusses a wide range of topic, from basic design concepts to project planning, to creating and managing graphics, to design for print and finally, design for web. With hands-on learning materials, end-of-the-chapter exercises, online full-length project assignments for both beginners and advanced students, this single source textbook offers students and professors a complete guide to theory, design, and techniques for print and web design.
From the contents
Preface.
Acknowledgments.
Part One Theory and Principles.
Chapter 1 Communication Goals.
Chapter Objectives.
What Is Graphic Communication?
Information.
What Is Information?
Principles and Goals: Design for Information.
Persuasion.
What Is Persuasion?
Principles and Goals: Design for Persuasion.
Education.
What Is Education?
Principles and Goals: Design for Education.
Entertainment.
What Is Entertainment?
Principles and Goals: Design for Entertainment.
References.
Notes.
Chapter 2 Design: Definition and Devices.
Chapter Objectives.
Design as a Problem-Solving Tool.
What Is Design?
Design Devices.
Space, Format, and Structure.
References.
Chapter 3 Design: Elements and Principles.
Chapter Objectives.
The Visual Pieces.
Line.
Shape.
Texture.
Value.
Color.
Type and Typography.
Design Principles.
Evaluating and Critiquing Your Work.
References.
Chapter 4 Conceptualization and Planning.
Chapter Objectives.
Inspiration.
Seven-Step Design Process.
Identify.
Research.
Target.
Conceptualize.
Create.
Revise.
Evaluate.
Digital Design Project Types.
Possibilities.
Annual Reports and Business Reports.
Announcements, Invitations, and Postcards.
Advertising.
Books.
Brochures and Collateral.
Calendars.
Catalogs.
Direct Mail and Direct Response.
Environmental Graphics.
Internet Design.
Letterhead and Stationery (Corporate Identity).
Logos.
Newsletters.
Packaging.
POP, Signs, and Billboards.
Posters.
Publication Design.
References.
Part Two Techniques.
Chapter 5 Raster Graphics.
Chapter Objectives.
Digital Imaging and Raster Graphics.
Raster Graphics for Print and Web.
Raster Graphics Techniques.
Document Setup.
Layers and Compositing.
Selections.
Masks.
Color.
Shape Basics.
Retouching Basics.
Type in Digital Imaging Applications.
Bitmap Filters.
Layer Effects.
Final Output for Print.
Final Output for Web.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 6 Vector Graphics.
Chapter Objectives.
Digital Illustration and Vector Graphics.
Vector Graphics for Print and Web.
Vector Graphics Techniques.
Document Setup.
Layers and Templates.
Color.
Shapes and Paths.
Typography.
Final Output for Print.
Final Output for Web.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 7 Digital Page Layout for Print.
Chapter Objectives.
Page Layout Techniques.
Document Setup.
Using Color.
Text and Typography.
Working with Images.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 8 Web Site Design and Development.
Chapter Objectives.
Creating a Web Site.
The Design and Development Process.
Web Design and Development Techniques.
Web Design and Graphics Techniques.
Web Development Techniques.
Behaviors.
Uploading Files to the Internet.
Design Assignment.
Online Movie Lessons.
Bibliography.
Figure Credits.
Index.
Appendices and online movie lessons are available at www.wiley.com/go/digitaldesign.
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