1. Edition - August 2010
21.90 Euro
2010. 290 Pages, Hardcover
ISBN-10: 0-470-59927-8
ISBN-13: 978-0-470-59927-3 - John Wiley & Sons






Sample Chapter

Detailed description
Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.

Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including
* The tools, techniques and tricks to get attention online and turn that attention into profit
* The theory behind the importance of making your mark on the Internet
* How other businesses and individuals made money from online marketing

Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

From the contents
Thank You.

Get My Attention!

Part I.

1 Attention Marketing.

2 No More Apologizing.

3 Don't You Want to Be "That Guy!"?

4 How Do I Become "That Guy"?

5 Can My Business Be "That Guy!"?

6 From Idea to Success In Eight Hours.

7 Press Releases Don't Get Press Anymore.

8 Help Me Help You.

9 Mark Cuban Hates Me.

10 New Jersey Man Sells Brooklyn Bridge . . . for $14.95!

11 One Video Got My Message Through.

12 The Million-Dollar Question!

13 26 Ways to Generate Killer Ideas.

14 Three Truths to Coming up with Great Ideas.

15 Do Think Outside of the Box and What Can Happen When You Do.

16 Do You Market Outrageously?

17 You Can't Do It? That's the Wrong Way to Think!

18 What's Your Hook?

19 A Few More Things about Good Brand Names . . . .

20 Determination, Diligence, and Discipline.

21 Marketing and Sales 101.

22 It's All about Pain.

23 The Universal Truths of Selling on the Web.

Part II.

24 Making Money on the Web.

25 Do People Really Make Millions Online?

26 So How Do People Make Money Online?

27 What's Your $$$ Number?

28 Membership Sites & Recurring Revenue, Oh My!

29 CD or DVD Continuity Programs.

30 Boot Camps and Training Sessions.

31 Group Coaching.

32 Keeping Subscribers.

33 Reusing Content.

34 Bonuses Rule!

35 A Regular Guy Becomes the King of Continuity.

36 The Tools.

37 Got a Brand in Mind Yet?

38 Affiliate Marketing.

39 Social Media.

40 Can I Use Social Media to Make Money?

41 Need a Job, Try Facebook.

42 More Power to the People (on Facebook).

43 Attention! Videos Can Make Money.

44 Getting into the Online Video Game.

45 Let's Get Viral!

46 Walking the Walk.

47 How to Distribute Web Videos.

Part III.

48 That Question Mark Guy.

49 Speaking of Questions . . . .

50 Farting Sounds Make Us Laugh, But Is Anyone Buying?

51 Mmm, Mmm, Good!

52 Is All Attention Good?

53 Image Counts.

54 Do You Have a Voice?

55 Crazy 1/4 Success Question.

56 Why Do Some People Get Attention Yet Can't Monetize It?

57 The Web Is Full of Copycats'

58 Customer Evangelists Rule.

59 Luxury versus Need.

60 Getting Attention the Old-Fashioned Way.

61 Power to the People.

62 One "Hell" of an Attention-Getter.

63 Astonish Me!

64 Does Making S#% Up to Get Attention Work?

65 The Best Job in the World.

66 Porn and Pancakes at Church.

67 The Worst Is Sometimes Better Than the Best.

68 Five Cents Is More Memorable Than Free.

69 Sometimes It's the Little Ideas That Work Best.

70 Stalker or Author? Who Cares? It Worked!

71 An Idea Turned into Millions!

Conclusion This Book was Written for You.

But Wait . . . There's More!

Index.