Wiley-VCH - Markides, Constantinos C. / Geroski, Paul A.

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Markides, Constantinos C. / Geroski, Paul A.
Fast Second
How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
J-B US non-Franchise Leadership

1. Edition - December 2004
28.90 Euro
2004. 208 Pages, Hardcover
ISBN-10: 0-7879-7154-5
ISBN-13: 978-0-7879-7154-0 - John Wiley & Sons

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Author affiliation
C. C. Markides, London Business School; P. A. Geroski, London Business School

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