Ledford, Jerri L. / Teixeira, Joe / Tyler, Mary E. Google Analytics
3. Edition - November 2009 30.90 Euro 2009. 432 Pages, Softcover - Practical Approach Book - ISBN-10: 0-470-53128-2 ISBN-13: 978-0-470-53128-0 - John Wiley & Sons
Detailed description Google Analytics 3.0 explains the concepts behind web analytics: What to track, how to choose the right goals and filters, how read Google Analytics reports and graphs, and most importantly how to put all of this information together and use it to improve your web site to attract more users and covert those users into customers.
This edition of the book has been completely redesigned and re-arranged to include more in depth discussions, advanced tips and suggestions on how to get the right details out Google Analytics various reports and use then convert that information into actionable tasks that you can use.
From the contents Introduction.
Part I Getting Started with Google Analytics.
Chapter 1 What's New in Google Analytics.
Chapter 2 Why Analytics?
Chapter 3 Creating Your Analytics Account.
Chapter 4 The Settings Dashboard.
Chapter 5 Account Dashboard Basics.
Part II Analytics and Site Statistics: Concepts and Methods.
Chapter 6 E-commerce Concepts and Methods.
Chapter 7 Basic Metrics and Concepts.
Chapter 8 Setting Up E-commerce.
Part III Advanced Implementation.
Chapter 9 Advanced Dashboard Features.
Chapter 10 Filtering Analytics Data.
Chapter 11 Setting Goals.
Chapter 12 Funneling Visitors to Their Destination.
