1. Edition - February 2008
43.90 Euro
2008. 568 Pages, Hardcover
- General Reading -
ISBN-10: 0-471-75721-7
ISBN-13: 978-0-471-75721-4 - John Wiley & Sons






Sample Chapter

More details on the Bicentennial...

Short description
Founded in New York City when Thomas Jefferson was president, Wiley has been a significant player in the publishing industry for two centuries. Now, on the occasion of Wiley's bicentennial, a distinguished team of authors brings Wiley's rich history to life, showing how the company has reacted to trends within the publishing industry as well as to larger economic, social, and cultural forces. Knowledge for Generations sheds light on the long-term strengths and weaknesses of Wiley's business, illuminates the continuities and changes over time, and shows how family ownership has influenced the company's strategies, values, and corporate culture. Drawing on unrestricted access to company archives and interviews with key executives, the authors capture a story of sustained business success, intriguing personalities, and dramatic changes in the industry. Illustrated throughout with illuminating photographs and graphics, Knowledge for Generations is a must-read for anyone interested in the history of publishing.

From the contents
Chapter 1. Family Craft and Business: Evolution 1807-2007.

Chapter 2. Charles Wiley: Bookman of the "Literary Republic" 1807-1826.

Chapter 3. John Wiley: Foundations 1826-1865.

Chapter 4. And Sons: Transition to Modern Publishing 1865-1925.

Chapter 5. The Cousins: Conservative Change During the Fourth Generation 1925-1956.

Chapter 6. William Bradford Wiley: The Transition to Professional Management 1957-1979.

Chapter 7. A Turbulent Decade: Experimentation and Survival 1979-1989.

Chapter 8. Renaissance: Rebirth as a Global Company 1989-2002.

Chapter 9. Directions.