1. Edition - August 2008
44.90 Euro
2008. 448 Pages, Softcover
ISBN-10: 0-471-01793-0
ISBN-13: 978-0-471-01793-6 - John Wiley & Sons









Short description
Organizations of all kinds are discovering how important it is for employees to understand why the company interacts the way it does with customers, competitors, and other actors. This innovative book shows readers how their current jobs fit into broader contexts and presents them with a business strategy to improve their careers. It examines research-based principles, providing different frameworks in each chapter for developing strategy in many different situations.

From the contents
1. Introduction.

2. Defining Strategy.

3. Developing Resources.

4. Serving Customers.

5. Seeking Opportunity.

6. Competing with Rivals.

7. Specifying a Business Model.

8. Considering Corporate Strategy.

9. Thinking Global.

10. Accepting Responsibility.

11. Ensuring Execution.

12. Managing Knowledge.

13. Providing Leadership.

Epilogue.