- November 1993
30,90 Euro
1993. 176 Seiten, Softcover
ISBN-10: 0-471-58951-9
ISBN-13: 978-0-471-58951-8 - John Wiley & Sons

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Langtext
America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.

Aus dem Inhalt
Marketing Do's.

Marketing Don'ts.

Doing Direct Mail.

Networking.

Cultivating Referrals.

Professional Speaking.

Media Contacts and Public Relations.

Distributing Information Products.

Preparing Contracts.

Setting Professional Fees.

Handling Client Concerns.

Index.