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Temporal, Paul
Advanced Brand Management
Managing Brands in a Changing World
ISBN-10: 0-470-82449-2
ISBN-13: 978-0-470-82449-8
Februar 2010
Jeffery, Mark
Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
ISBN-10: 0-470-50454-4
ISBN-13: 978-0-470-50454-3
Februar 2010
Jaffe, Joseph
Flip the Funnel
How to Use Existing Customers to Gain New Ones
ISBN-10: 0-470-48785-2
ISBN-13: 978-0-470-48785-3
Februar 2010
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