|  | Bergeron, H. Edmund A Pocket Guide to Business for Engineers and Surveyors
  1. Auflage - Dezember 2009 61,90 Euro 2009. 288 Seiten, Hardcover ISBN-10: 0-471-75849-3 ISBN-13: 978-0-471-75849-5 - John Wiley & Sons
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Probekapitel
Kurzbeschreibung Pulling from more than thirty years' experience running his own engineering and surveying services firm, Ed Bergeron gathers, in concise, practical, and often amusing writing, all the information an engineer or surveyor needs to know to grow their career, expand their business, manage staff and projects, understand the financial and legal aspects of their work, and conduct themselves in a professional and ethical manner when dealing with clients and colleagues. This book presents the skills that differentiate the technician from the professional, and will serve as a tool for the advancement of the profession.
Aus dem Inhalt Preface.
Chapter 1: Professionalism & Business.
What is a professional surveyor or engineer?
The dual career path.
Entrepreneur v. climbing the corporate ladder.
Types of business organizations & structure within.
Chapter 2: Managing Yourself.
A Personal Quiz.
Paradigms.
Principals.
Maslow's hierarchy of needs.
Theory X and Y.
Time Management.
Interruptions.
Procrastination.
So what is Personal Productivity Anyway?
So what's the big deal about increasing productivity anyway?
Chapter 3: Communications.
Different Types of Communications.
The Communications Model and Managerial Effectiveness.
Listening.
Speaking.
Written Communication.
Roadblocks to Effective Communication.
Avoiding Roadblocks to Effective Communications.
CHAPTER 4: LEADERS, MANAGERS, & MOTIVATION.
Motivation.
Leadership.
Summary.
Chapter 5: Project Management.
I - An Introduction to Project Management as a System.
II - Pitfalls of No Project Management.
III - How did I get to be a PM anyway?
IV - Why is PM necessary?
V - The project life cycle.
VII - Planning, Organizing and Implementing your projects.
Chapter 6: Ethics and Professionals.
Introduction.
An Ethical Dilemma.
Examples of unethical behavior.
Professional v. nonprofessional ethics.
Values & morals.
Ethical Obligations to Others.
Codes of Ethics.
Enforceability of Codes of Ethics.
The Role of Mentoring.
Chapter 7: Basics of Financial Accounting & Chapter 8 - Financial Analysis for Managers.
Introduction.
Accounting basics.
Income & Income statements.
The Balance Sheet - a snapshot in time.
Capital sources.
Budgets.
Chapter 8: Legal Issue.
Introduction.
Definitions.
The Legal System.
Basics of tort law .
Professional liability.
Chapter 9: Marketing Professional Services.
Introduction.
How do surveyors and engineers get work?.
The Selection Process - Different strokes for different Folks.
What's the difference between marketing, advertising and sales?.
The market planning process.
Prospecting.
Maintenance marketing and cross selling.
Interviews and presentations.
Scope of work.
Negotiating the agreement.
Chapter 10: Ownership Transition.
Introduction.
The Leadership Development Plan.
Planning for ownership transition - Exploring the options.
Index.
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