1. Auflage - September 2010
28,90 Euro
2010. 840 Seiten, Softcover
- Praktikerbuch -
ISBN-10: 0-470-58468-8
ISBN-13: 978-0-470-58468-2 - John Wiley & Sons

Preis inkl. Mehrwertsteuer zzgl. Versandkosten.





Probekapitel

Langtext
Everything your business needs for a successful social media campaign

Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.

Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results.
* Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues
* Author Lena West is a recognized expert and consultant in social media marketing
* This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools
* Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success

In the fun and friendly For Dummies style, Social Media Marketing All-in-One For Dummies arms you with the information you need for successful social media marketing.

Aus dem Inhalt
Introduction.

Book I: The Social Media Mix.

Chapter 1: Making the Business Case for Social Media.

Chapter 2: Plotting Your Social Media Marketing Strategy.

Chapter 3: Managing Your Cybersocial Campaign.

Chapter 4: Joining the Conversation.

Book II: Cybersocial Tools.

Chapter 1: Discovering Helpful Tech Tools.

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media.

Chapter 3: Using Social Bookmarks and Social News.

Book III: Blogs, Podcasts, and Vlogs.

Chapter 1: Developing Your Strategic Mix.


Chapter 2: Building Your Blog.

Chapter 3: Creating a Podcast.

Chapter 4: Producing Your Videocast.

Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics.

Book IV: Twitter.

Chapter 1: Getting to Know Twitter.

Chapter 2: Communing with Like-Minded People.

Chapter 3: Twitter Applications and Other Delights.

Chapter 4: Using Twitter with Other Social Media Marketing.

Chapter 5: Measuring Twitter Metrics.

Book V: Facebook.

Chapter 1: Getting to Know Facebook.

Chapter 2: Getting Around on Facebook.

Chapter 3: Using Facebook Features.

Chapter 4: Analyzing Facebook Metrics.

Book VI: LinkedIn.

Chapter 1: Getting Started with LinkedIn.

Chapter 2: LinkedIn Nuts and Bolts.

Chapter 3: Maximizing LinkedIn.

Chapter 4: Measuring Your Results.

Book VII: Other Social Media Marketing Sites.

Chapter 1: Weighing the Business Benefi ts of Minor Social Sites.

Chapter 2: Ning.

Chapter 3: MySpace.

Chapter 4: Flickr.

Chapter 5: Maximizing Stratifi ed Social Communities.

Book VIII: Measuring Your Results; Building on Your Success.

Chapter 1: Delving into Data.

Chapter 2: Comparing Metrics from Different Marketing Techniques.

Chapter 3: Tallying the Bottom Line.

Chapter 4: Making Decisions by the Numbers.

Chapter 5: Multiplying Your Impact.

Chapter 6: Staying Ahead of the Curve.

Index.