1. Auflage - August 2008
51,90 Euro
2008. 448 Seiten, Softcover
ISBN-10: 0-471-01793-0
ISBN-13: 978-0-471-01793-6 - John Wiley & Sons

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Langtext
Develop Your Strategic Thinking

We are all strategists. From a very early age, we've learned to formulate and execute strategies. The more understand about how to focus and apply this inherent strategic thinking, the more successful you'll be when you enter the workforce.

This concise text helps you develop your strategic thinking, and shows you why an organization interacts the way it does with customers, competitors, and other actors. The authors provide a wide range of organizational examples along with worksheets at the end of each chapter.

This essential guide to strategy features:
* Chapter Case Vignettes - each chapter includes several short case vignettes that inspire class discussion and facilitate critical thinking.
* Chapter Worksheets - Each chapter includes two worksheets that facilitate critical thinking.
* Chapter Worksheets - Each chapter includes two worksheets that facilitate analysis from cases, the Web, and first-hand experience.
* Web Exercises - Building upon key concepts indentified in each chapter, Web Exercises give you the opportunity to explore and apply what you have learned.