Langtext Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy.
In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness.
Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.
Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
Contemporary Strategy Analysis 7th Edition is also available in a combined text and cases version - ISBN: 9780470747094
Aus dem Inhalt Part I Introduction Chap. 1. The Concept of Strategy Part II The Tools of Strategy Analysis Chap. 2. Goals, Values, and Performance Chap. 3. Industry Analysis: The Fundamentals Chap. 4. Further Topics in Industry and Competitive Analysis Chap. 5. Analyzing Resources and Capabilities Chap. 6. Capability Development and Knowledge Management Chap. 7. Fundamentals of Strategy Implementation: Designing Structure and Systems Part IIIThe Analysis of Competitive Advantage Chap. 8. The Nature and Sources of Competitive Advantage Chap. 9. Cost Advantage Chap. 10. Differentiation Advantage Part IV Business Strategy Formulation and Implementation in Different Contexts Chap.11. Industry Evolution and Strategic Change Chap. 12. Technology-based Industries & the Management of Innovation Chap. 13. Competitive Advantage in Mature Industries Part V Corporate Strategy Chap. 14. Vertical Integration and the Scope of the Firm Chap. 15. Global Strategies and the Multinational Corporation Chap. 16. Diversification Strategy Chap.17. Implementing Corporate Strategy [1] Managing the Multibusiness Company Chap. 18. What's New in Strategic Management?
