Ultimate Book of Business Brands
The Ultimate Series
2. Auflage Oktober 2002
246 Seiten, Softcover
Wiley & Sons Ltd
Kurzbeschreibung
Capstone's successful Ultimate formula now provides easy-to-use resources for business professionals and students alike. This series gives readers fast access to the business ideas that matter. Thousands of new books, reports, theories and consultancy products pour into the business market every year and Ultimate books have proved indispensable for time-poor business folk who need to know which ones actually work.
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.
DES DEARLOVE is the co-author, with Stephen Coomber, of Architects of the Business Revolution. He is a former commissioning editor of The Times, and remains a frequent contributor to the newspaper. His work appears in business publications worldwide including Across the Board, Chief Executive Magazine and Strategy & Business.
Stuart Crainer and Des Dearlove are the founders of the business content, concepts and consulting firm, Suntop Media. Their book credits include the international bestseller The Financial Times Handbook of Management, Gravy Training and the Career Adventurer's Fieldbook (co-authored with Stephen Coomber).
