John Wiley & Sons All About Sponsorships Cover Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and prof.. Product #: 978-1-118-69037-6 Regular price: $63.46 $63.46 Auf Lager

All About Sponsorships

Stevenson, Scott C. (Herausgeber)

Nonprofit Communications Report (Band Nr. 1)

Cover

2. Auflage Juli 2013
50 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-1-118-69037-6
John Wiley & Sons

Originally published by Stevenson, Inc., this practical resource
provides nonprofit leaders and professionals with information to
help fund needed programs and services, supplement annual gift
revenue, avoid budget cutbacks, and meet or exceed annual
fundraising goals through sponsorships.

Important topics covered include:

* Sponsorship guidelines

* Business alliances

* Benefits for corporate sponsors

* Direct mail

* Partnerships and collaboration

* Sponsor recognition

* Dos and Don'ts with sponsorships

* Effective Communication

* Sponsor benefits

* Prioritizing funding needs

Please note that some content featured in the original version
of this title has been removed in this published version due to
permissions issues.

Front Matter (Pages: 1-3)

CHAPTER 1 Setting the Sponsorship Stage (Pages: 4-47)

CHAPTER 2 Identifying Sponsorship Opportunities (Pages: 10-14)

CHAPTER 3 Identifying & Prioritizing Likely Sponsors (Pages: 15-20)

CHAPTER 4 Selecting Appropriate Sponsorship Perks (Pages: 21-23)

CHAPTER 5 Drafting the Proposal (Pages: 24-27)

CHAPTER 6 Ways to Approach would-be Sponsors (Pages: 28-33)

CHAPTER 7 Making the Ask (Pages: 34-37)

CHAPTER 8 Stewarding & Retaining Sponsors (Pages: 38-41)

CHAPTER 9 Additional Strategies for Securing Sponsorships (Pages: 42-47)
Scott C. Stevenson is the editor of All About Sponsorships, 2nd Edition, published by Wiley.