Energize Growth NOW
The Marketing Guide to a Wealthy Company
1. Auflage Juli 2009
240 Seiten, Hardcover
Wiley & Sons Ltd
A strategy and marketing guide for growth companies
Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works-and avoid the attitudes that sabotage great ideas.
Lisa Nirell (Bend, Oregon) is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC.
Plug In.
Accolades and Gratitude.
1 Running on Empty.
2 Brains, Beliefs, and Growth Blunders.
3 Say No to the Good, and Yes to the Great.
4 Increase Your Wealth Quotient.
5 The Path to Planning.
6 The Inside Job.
7 What's on Your Dashboard?
8 Design Your Dashboard.
9 Plan Your Brand.
10 More Revenues, Fewer Clients.
11 Future Energy Sources: How to Grow Your Wealth Quotient with Social Media.
Appendix A: Sample EnergizeGrowth Plan.
Appendix B: Sample ProfitCents Report.
References.
About the Author.
Index.
