Global Strategy
Strategy 03.02
Express Exec
März 2002
146 Seiten, Softcover
Wiley & Sons Ltd
Fast track route to mastering all aspects of global strategy
Covers all the fundamentals of successful global strategy, from
market entry tactics to understanding local regulations, and from
understanding country risk to finding sales and marketing
opportunities
Examples and lessons from some of the world's most successful
businesses, including Wal-Mart, Tesco and MSN, and ideas from the
smartest strategy gurus
Includes a glossary of key concepts and a comprehensive resources
guide
ExpressExec is a unique business resource of one hundred books.
These books present the best current thinking and span the entire
range of contemporary business practice. Each book gives you the
key concepts behind the subject and the techniques to implement the
ideas effectively, together with lessons from benchmark companies
and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it
easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to
master the latest business thinking and practice quickly.
03.02.01 Introduction 1
03.02.02 Definition of Terms 13
03.02.03 Evolution 27
03.02.04 The E-Dimension 43
03.02.05 The Global Dimension 55
03.02.06 The State of the Art 67
03.02.07 In Practice: Global Strategy Success Stories 85
03.02.08 Key Concepts and Thinkers 101
03.02.09 Resources 109
03.02.10 Ten Steps to Making Global Strategy Work 117
Frequently Asked Questions (FAQs) 133
Index 137
