Play to Win
The Nonprofit Guide to Competitive Strategy
Play to Win offers nonprofit leaders the help they need to
develop their organization's unique competitive advantages
and to use the power of competitive strategies to build their
organization's capacity for advancing its mission. This book
offers a clear description of competition and discusses its
practical, ethical, and political ramifications within the
nonprofit sector. It demonstrates how, by being a more effective
competitor, a nonprofit can enhance its chances for both
programmatic and financial success. Play to Win is filled
with practical tools for assessing a nonprofit's position in
the marketplace and developing winning competitive strategies.
Read a Charity Chanel review:
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2006 Terry McAdam Award Honorable Mention:
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Preface: Why a Book About Nonprofit Competition?
Acknowledgments.
The Authors.
PART ONE: UNDERSTANDING COMPETITION IN THE NONPROFIT
SECTOR.
1. The Limits of Collaboration.
2. Competition Out of the Closet.
3. The Competitive Continuum.
PART TWO: ASSESSING YOUR COMPETITIVE POSITION.
4. Your Organization's Competitive Position.
5. Competing with Individual Organizations.
6. Benchmarking Against the Field.
PART THREE: DEVELOPING COMPETITIVE STRATEGIES.
7. Customers.
8. Third-Party Payers.
9. Human Resources.
10. The Media and the Public at Large.
Conclusion: Awakening to Competitive Strategy.
References.
Additional Resources.
Index.
consulting firm specializing in helping foundations and nonprofit
organizations address the strategic issues they face. He has also
been an adjunct professor at the University of San Francisco's
Institute for Nonprofit Organization Management and a lecturer at
the Haas School of Business at the University of California,
Berkeley. He spent the first eighteen years of his career directly
managing nonprofit organizations and speaks to nonprofit leaders as
a peer.
Michaela Hayes is a senior manager with La Piana
Associates. She has more than twenty years of experience in helping
organizations use marketing and communications strategies to
strengthen their mission advancement.