Smart Calling
Eliminate the Fear, Failure, and Rejection from Cold Calling

3. Auflage Juli 2020
288 Seiten, Hardcover
Fachbuch
Master cold-calling and eliminate rejection forever
In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business. This best-selling guide to "never experiencing rejection again" has consistently found its way into the Top 20 in Amazon's Sales category, because its actionable sales tips and techniques have helped many minimize their fears and eliminate rejection.
The newest edition builds upon the very successful formula of the last edition to help sales professionals take control of their strategy and get more yeses from their prospects. With new information, this info-packed release provides powerful sales insights, including:
* The foundational concepts of cold calling, featuring real-life examples you can carry with you into your sales career
* Multiple case studies and messaging from successful salespeople across the globe, providing even more insight into what works and what's a waste of your time
* New methodologies that are proven to push you past your fear and into the world of successful prospecting
* Free access to Art Sobczak's Smart Calling Companion Course, where he builds on the many techniques and strategies in the book, and will update it with new material and tech resources so that you will always have the current best practices and tools.
If you're failing to convert your prospects into dollars, Smart Calling will help you push past the obstacles holding you back until you're an expert at taking a "no" and turning it into a "yes."
Part One The Smart Calling Concept
Chapter 1 Cold Calling Is Dumb, but Prospecting Is Necessary: Smart Calling is the Answer
Part Two Pre-Call Planning
Chapter 2 Creating Your Possible Value Proposition
Chapter 3 Intelligence Gathering: Making Your Calls Smart
Chapter 4 Using Social Engineering to Gather Intelligence
Chapter 5 Setting Smart Call Objectives and Never Being Rejected Again
Chapter 6 More Smart Ideas for Prior to Your Call
Part Three Creating and Placing the Smart Call
Chapter 7 How to Be Smart with Voicemail
Chapter 8 Working with Assistants
Chapter 9 Opening Statements: What to Avoid to Minimize Resistance
Chapter 10 Creating Interest with Your Smart Call Opening Statement
Chapter 11 Handling Early Resistance on Your Smart Calls
Chapter 12 Using Smart Questions
Chapter 13 The More Important Side of the Question: Listening
Chapter 14 Recommending the Next Step
Chapter 15 Getting Commitment for the Next Action
Chapter 16 Wrapping Up Calls and Setting Up the Next Action
Part Four Putting It All Together
Chapter 17 How to Sound Smart: Effective Telephone Communication
Chapter 18 Getting and Staying Motivated
Chapter 19 More Smart Calling Success Tips
Chapter 20 Smart Calling Reviews, Case Studies, and Makeovers
Time for Action!
Resources for Smart Calling Success
Recommended Reading
About the Author
Index