Ten Steps to Fundraising Success
Choosing the Right Strategy for Your Organization
The Mal Warwick Fundraising Series
1. Auflage Oktober 2001
160 Seiten, Softcover
Wiley & Sons Ltd
A hands-on workbook to guide you through a revolutionary approach
to mission-based strategic planning!
In Ten Steps to Fundraising Success, two of the country's leading
fundraising experts Mal Warwick and Stephen Hitchcock show you how
to implement a fundraising strategy that goes beyond simply raising
money to meet your organization's financial requirements.
Step-by-step, Warwick and Hitchcock show you how to develop a
mission-driven fundraising strategy that is based on Warwick's
highly successful Five Strategies approach. The workbook and CD-ROM
-- which can be used independently or in conjunction with The Five
Strategies for Fundraising Success -- offer you the additional
advantages of electing and crafting your own strategic plans right
on the page, and analyzing the results.
Acknowledgments.
About the Authors.
Introduction: Before You Take Your First Step.
Step One: Assess Your Organization's Current Fundraising
Efforts.
Step Two: Assess the Fundraising Strengths and Weaknesses of
Your Board Members and Staff.
Step Three: Assemble the Team to Select the Best Fundraising
Strategy.
Step Four: Weigh the Costs and Benefits of the Five Strategies
for Fundraising Success.
Step Five: Choose the Fundraising Strategy That's Right for Your
Organization's Mission.
Step Six: Set Fundraising Goals That Support Your Fundraising
Strategy.
Step Seven: Turn Fundraising Goals into Achievable
Objectives.
Step Eight: Choose the Right Tactics for Your Fundraising
Strategy and Goals.
Step Nine: Create a Master Calendar and Keep on Track.
Step Ten: Measure Your Organization's Progress.
Glossary of Key Terms.
How to Use the CD-ROM.
Praise for Mal Warwick's The Five Strategies for Fundraising
Success
"The book is a wonderful resource for everyone involved in the
fundraising effort, from CEO's to development officers to board
members to donors themselves."
-- We__Review, the CharityChannel.com
"Warwick's book focuses on the bigger picture and challenges
nonprofit leaders and development officers to re-examine the
fundraising approach their organization has relied on in the past.
If you're up to the Warwick challenge, Five Strategies will provide
you with a wealth of information and resources to find the best
fundraising strategy for your organization."
-- Philanthropy News Digest
"Offers five guideposts to establishing a fund-raising office
that won't waste its energies."
-- The Chronicle of Philanthropy
"The Five Strategies for Fundraising Success offers a
fresh and realistic way not only to analyze and evaluate your fund
raising program, but it provides a blueprint as well to help you
squeeze every penny of potential from you efforts."
-- Contributions Magazine
"Mal Warwick shows nonprofit executives how to take the lessons
of the 'real business' world and apply them to the nonprofit
sector. . . . He offers a pragmatic, no-nonsense, businesslike
approach to the big business of asking for money."
-- Inside Business
or cofounder of four affiliated companies: Mal Warwick &
Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and
Response Management Technologies, Inc. These companies provide a
wide range of fundraising and marketing services to nonprofit
clients throughout North America. Warwick is the author or editor
of ten books on the topic of fundraising, including The Five
Strategies for Fundraising Success.
Stephen Hitchcock is president of Mal Warwick & Associates,
Inc. His columns appear regularly in Contributions, and he is a
columnist and contributing editor for the newsletter Successful
Direct Mail and Telephone Fundraising. Hitchcock is the coauthor of
The Hands-On Guide to Fundraising Strategy and Evaluation.
