Wiley Pathways Small Business Management
1. Auflage Mai 2007
580 Seiten, Softcover
Wiley & Sons Ltd
ISBN:
978-0-470-11126-0
John Wiley & Sons
In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.
1. An Introduction to the Small Business Life 1
2. Small Business Opportunities 30
3. The Family-Owned Business 75
4. Developing a Business Plan 99
5. Source of Financing 126
6. Forms of Small Business Ownership 156
7. The Basics of Small Business Management 189
8. Legal Concerns of Small Businesses 224
9. Managing Human Resources in a Small Business Environment 247
10. Understanding Markets and Pricing 278
11. Promotion and Selling 310
12. E-Commerce and the Small Business Owner 348
13. Using Financial Statements 374
14. Budgeting and Taxes 412
15. Purchasing and Inventory Control 440
Appendix 471
Endnotes 514
Glossary 526
Index 538
2. Small Business Opportunities 30
3. The Family-Owned Business 75
4. Developing a Business Plan 99
5. Source of Financing 126
6. Forms of Small Business Ownership 156
7. The Basics of Small Business Management 189
8. Legal Concerns of Small Businesses 224
9. Managing Human Resources in a Small Business Environment 247
10. Understanding Markets and Pricing 278
11. Promotion and Selling 310
12. E-Commerce and the Small Business Owner 348
13. Using Financial Statements 374
14. Budgeting and Taxes 412
15. Purchasing and Inventory Control 440
Appendix 471
Endnotes 514
Glossary 526
Index 538
