John Wiley & Sons Business Functions Cover This introduction to Business Functions delivers the knowledge and skills required to understand the.. Product #: 978-0-631-20177-9 Regular price: $36.36 $36.36 Auf Lager

Business Functions

An Active Learning Approach

Pearce, Jim / Butel, Lynne / McIntyre, Jacqueline / Curtis, Tony / Smith, David / Rainbow, Stephen / Swales, Christine

Open Learning Foundation

Cover

1. Auflage Juni 1998
628 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-0-631-20177-9
John Wiley & Sons

This introduction to Business Functions delivers the knowledge and skills required to understand the key characteristics of business organisations and the core functions that contribute to their operations.

Preface.

1. Business Environments.

2. The Organization.

3. Marketing.

4. Operations Management.

5. Human Resource Management.

6. Business Operations.
Jim Pearce is Joint Head of the Teaching Company Centre and
Principal Lecturer in the University of Plymouth Business
School.

Lynne Butel is Senior Lecturer (Corporate Strategy) in
the University of Plymouth Business School.

Jacqueline McIntyre is Senior Lecturer (Human Resource
Management) in the University of Plymouth Business School.

Tony Curtis is Director of Studies (Postgraduate Courses)
in the University of Plymouth Business School.

David Smith is Lecturer (Operations Management) in the
University of Plymouth Business School.

Stephen Rainbow is Associate Dean in the University of
Plymouth Business School.

Christine Swales is a freelance author/editor.

J. Pearce, University of Plymouth Business School; L. Butel, University of Plymouth Business School; J. McIntyre, University of Plymouth Business School; T. Curtis, University of Plymouth Business School; D. Smith, University of Plymouth Business School; S. Rainbow, University of Plymouth Business School; C. Swales, University of Plymouth