John Wiley & Sons The Networked Nonprofit Cover This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate t.. Product #: 978-0-470-54797-7 Regular price: $31.68 $31.68 Auf Lager

The Networked Nonprofit

Connecting with Social Media to Drive Change

Kanter, Beth / Fine, Allison

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1. Auflage Juli 2010
224 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-0-470-54797-7
John Wiley & Sons

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Kurzbeschreibung

This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.

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This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.

Figures and Tables.

Foreword (Randi Zuckerberg).

Preface.

Acknowledgments.

The Authors.

ONE Introducing Networked Nonprofits.

TWO Nonprofit Challenges and Trends.

PART ONE How to Become a Networked Nonprofit.

THREE Understanding Social Networks.

FOUR Creating a Social Culture.

FIVE Listening, Engaging, and Building Relationships.

SIX Building Trust Through Transparency.

SEVEN Making Nonprofit Organizations Simpler.

PART TWO What to Do as a Networked Nonprofit.

EIGHT Working with Crowds.

NINE Learning Loops.

TEN From Friending to Funding.

ELEVEN Governing Through Networks.

Conclusion.

Notes.

Glossary.

Resources.

Index.
"A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work." (FastCompany.com, August 2010)

"Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (About.com, July 26, 2010)
Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://www.bethkanter.org) and the CEO of Zoetica.

Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.