Network Marketing For Dummies
1. Auflage Dezember 2000
416 Seiten, Softcover
Wiley & Sons Ltd
ISBN:
978-0-7645-5292-2
John Wiley & Sons
Network Marketing For Dummies covers everything you need to understand in the world of network marketing and how to be successful with it. Expert author, Zig Ziglar, discusses the difference between network marketing and multi-level marketing, who's getting involved in network marketing, secrets of the winners, getting started, and more. Find out how to build customers for life by developing an expert marketing plan, recruiting smart, and training. Discover the nitty-gritty information like taxes, legalese, and setting goals.
Introduction.
PART I: Why Network Marketing Works.
Chapter 1: Don't Laugh - $100 Billion a Year Is Serious Business.
Chapter 2: Coming of Age: The Future Belongs to Network Marketing.
Chapter 3: Deciding Whether Network Marketing Will Work for You.
PART II: Finding and Evaluating the Opportunities.
Chapter 4: Investigating Before You Invest.
Chapter 5: Evaluating Network Marketing Companies.
Chapter 6: Evaluating a Company's Management Team.
Chapter 7: Evaluating a Company's Products and Services.
Chapter 8: Evaluating Your Opportunity to Earn Money.
PART III: Signing Up and Setting Up for Success.
Chapter 9: Organizing Your Business.
Chapter 10: Knowing What to Do After You Sign Up.
Chapter 11: Sponsoring, Training, and Motivating People in Your Downline.
PART IV: Sales and Marketing Skills to Help You Build Your Business.
Chapter 12: Know Thy Customer.
Chapter 13: Determining a Customer's Value.
Chapter 14: The Art of Prospecting.
Chapter 15: When the Prospect Says Yes, You Shout ... "Hallelujah!".
Chapter 16: Deciding On the Best Ways to Attract Customers.
Chapter 17: Marketing Activities 101.
Chapter 18: "But I Don't Want to Be a Salesperson!".
Chapter 19: Taking Your Sales Skills to a Higher Level.
Chapter 20: Creating Satisfied, Loyal Customers.
PART V: The Part of Tens.
Chapter 21: Ten Plus Two Resources for Network Marketers.
Chapter 22: Ten Characteristics of Top Network Marketers.
Chapter 23: Ten Business-Enhancing Ideas.
Chapter 24: Ten Questions That You'll Probably Ask about Network Marketing.
Chapter 25: Ten Ways to Get a Quick Start in Network Marketing.
Appendix: Glossary of Terms.
Index.
Book Registration Information.
PART I: Why Network Marketing Works.
Chapter 1: Don't Laugh - $100 Billion a Year Is Serious Business.
Chapter 2: Coming of Age: The Future Belongs to Network Marketing.
Chapter 3: Deciding Whether Network Marketing Will Work for You.
PART II: Finding and Evaluating the Opportunities.
Chapter 4: Investigating Before You Invest.
Chapter 5: Evaluating Network Marketing Companies.
Chapter 6: Evaluating a Company's Management Team.
Chapter 7: Evaluating a Company's Products and Services.
Chapter 8: Evaluating Your Opportunity to Earn Money.
PART III: Signing Up and Setting Up for Success.
Chapter 9: Organizing Your Business.
Chapter 10: Knowing What to Do After You Sign Up.
Chapter 11: Sponsoring, Training, and Motivating People in Your Downline.
PART IV: Sales and Marketing Skills to Help You Build Your Business.
Chapter 12: Know Thy Customer.
Chapter 13: Determining a Customer's Value.
Chapter 14: The Art of Prospecting.
Chapter 15: When the Prospect Says Yes, You Shout ... "Hallelujah!".
Chapter 16: Deciding On the Best Ways to Attract Customers.
Chapter 17: Marketing Activities 101.
Chapter 18: "But I Don't Want to Be a Salesperson!".
Chapter 19: Taking Your Sales Skills to a Higher Level.
Chapter 20: Creating Satisfied, Loyal Customers.
PART V: The Part of Tens.
Chapter 21: Ten Plus Two Resources for Network Marketers.
Chapter 22: Ten Characteristics of Top Network Marketers.
Chapter 23: Ten Business-Enhancing Ideas.
Chapter 24: Ten Questions That You'll Probably Ask about Network Marketing.
Chapter 25: Ten Ways to Get a Quick Start in Network Marketing.
Appendix: Glossary of Terms.
Index.
Book Registration Information.
Zig Ziglar is a renowned motivational speaker. His training courses, tapes, and videos are hugely successful, and he has written many bestselling books. John P. Hayes, Ph.D., is a writer, speaker, and seminar leader.
