Gamification Marketing For Dummies
1. Auflage November 2020
304 Seiten, Softcover
Wiley & Sons Ltd
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Grow your customer base with games!
Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.
Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.
* Use games to increase customer engagement and marketing results
* Learn how to choose or commission the right games for your market
* Plan and execute a successful gamification strategy
* Learn from data generated inside your game for valuable market insights
From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.
Part 1: Introducing Gamification Marketing 5
Chapter 1: Gamifying Your Marketing Strategy 7
Chapter 2: Getting to Know Gamification Models 17
Part 2: Beginning Your Gamification Marketing Quest 35
Chapter 3: Identifying Your Target Audience 37
Chapter 4: Increasing Engagement in Your Campaign 51
Chapter 5: Budgeting Your Development 69
Chapter 6: Getting to Know the Technology 83
Part 3: Executing Your Gamification Plan 105
Chapter 7: Making Your Game a Reality 107
Chapter 8: Selecting the Right Components 121
Chapter 9: Launching and Promoting Your Game 141
Part 4: Monitoring Real-Time Events and Data after You Go Live 165
Chapter 10: Capturing All the Data 167
Chapter 11: Analyzing and Applying Data 185
Chapter 12: Avoiding Data Overload 201
Part 5: Preparing for Your Next Gamification Quest 213
Chapter 13: Failing Up: Learning from Your First Quest 215
Chapter 14: Relaunching Your Gamification Marketing Campaign 227
Part 6: The Part of Tens 241
Chapter 15: Ten Best Gamification Marketing Examples 243
Chapter 16: Ten Common Gamification Marketing Mistakes 251
Chapter 17: Ten Benefits to Gamifying Your Marketing 261
Index 269
