Clicks and Mortar
Passion Driven Growth in an Internet Driven World
J-B US non-Franchise Leadership
1. Auflage April 2001
XXXVIII, 314 Seiten, Softcover
Wiley & Sons Ltd
Kurzbeschreibung
Available in paperback. In the midst of the sweeping changes caused by the Internet, one thing remains more critical in business than ever before: passion. The future is being built by passionate companies made up of passionate people-with the Internet as just one route to getting there. Clicks and Mortar shows business leaders how to focus on the factors that will make a difference in a world of information glut-and how they can inspire commitment and implement the strategies necessary for success.
"Clicks and Mortar" - Jetzt neu als Broschurausgabe!
Dieses Buch ermöglicht einen faszinierenden Blick hinter die Kulissen der Elektronischen Revolution und erläutert anschaulich die Elemente für dauerhaften Erfolg. Die Autoren David Pottruck und Terry Pearce zeigen, wie ein Unternehmen unmittelbar auf die durch das Internet verursachten Veränderungen in der Geschäftswelt reagieren kann, und wie es mit engagierten Mitarbeitern in eine erfolgsversprechende Zukunft startet. Dabei gehen sie u.a. detailliert auf die Aspekte Unternehmenskultur, persönlicher Führungsstil und die Umwandlung von Geschäftsabläufen ein. Ob Führungskraft, Mitarbeiter, Investor oder Kunde - mit "Clicks and Mortar" lernen Sie, sich in der risiko- aber chancenreichen New Economy zu bewähren und zu behaupten.
David Pottruck ist President und Co-CEO der Charles Schwab Corporation. Terry Pearce ist President der Leadership Communication und Leiter im Bereich Kommunikation der Charles Schwab Corporation. Beide waren maßgeblich am kometenhaften Aufstieg dieses Unternehmens beteiligt.
Building a Culture for Growth.
Sustaining Culture Day to Day.
Cultivating Commitment Through Diversity.
LEADERSHIP PRACTICES: INSPIRING PASSION-DRIVEN GROWTH.
Living Leadership as a Person, as a Company.
Leadership Communication.
Generating Ideas and Innovation Through Leadership.
MANAGEMENT PRACTICES: BRINGING PASSION TO THE INTERNET WORLD.
Creating the Future with Measurement.
Understanding Technology and the People Who Build It.
Marketing: Your Company's Voice, Your People's Promises.
Brand and Customer Experience: The Heart of a Passion-Driven Business.
Dialogue on the Future.
Appendix A: Timeline of Schwab's Growth.
Appendix B: Schwab's Vision, Values, and Strategic Priorities.
Appendix C: Dave's Top Ten Ad Tips.
"Pottruck and Pearce reveal the secrets to corporate vitality in an upside-down world." --Gary Hamel, chairman, STRATEGOS
"The new Internet economy means high-velocity change and requires extraordinary leadership. Clicks and Mortar emphasizes the courage for the passionate leadership that is needed in this environment . . . a major contribution." --Ann Winblad, co-founding partner, Hummer Winblad Venture Partners
"Gives current and potential business leaders an inspiring road map with which to navigate the inevitable journey into e-commerce. It has perspective, precision, and heart: the necessary attributes of tomorrow's enterprise." --John Quelch, dean, London Business School
"Advice on how to build a corporate culture that weds the spirit and skill of people with the marvels of new technology in a winning business combination." --Laura Tyson, dean, Haas School of Business, University of California, Berkeley
"An instant classic about hands-on leadership." --Management General
"...keeps the readers interest...a very good book, well written by two people who know what they are talking about..." (M2 Communications, 4 July 2001)
"...packed with examples...it is worth attention...some valuable insights..." (e. Business January 2002)
