The Presentation Lab
Learn the Formula Behind Powerful Presentations
1. Auflage Mai 2014
272 Seiten, Softcover
Wiley & Sons Ltd
Revealing the difference between great slides and great presentations
Based on a proven process from one of the world's most prominent presentation consultancy and design firms,The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about).
Using practical tips and drawing on Simon's experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn't and, more importantly, why. The Presentation Lab tackles "Death by PowerPoint" head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today's business presentation landscape.
A1 Before We Get Started...The Presentation Labs Hypothesis 004
A2 Welcome tgo the Presentation Lab 008
A3 What this Book Is Not About... 012
A4 The Impact (& Sourse) of Poor Presentations 016
A5 Myth Busting 020
Element B The Basic Tools for the Job
B1 The Power of Inspiration: From Okay ...to Good ...to Optimized 030
B2 The Appliance of Science: A Beginner's Guide 034
B3 Business Storytelling: What's All the Fuss About? 038
B4 Business Storytelling: Getting Your Story Straight 042
B5 Introducing Presentation Optimization 048
Element C The Base Elements of Your Presentation
C1 The Base Elements of Your Presentation 054
C2 Respect the Audience 056
C3 Audiences: The Most Complex of Beasts... 058
C4 The Audience Pathway 074
C5 Message: What's the Point? 082
C6 Messaging: Simplicity Is Not Stupidity 086
C7 Give Them Something They Will Remember ... And Then Let It Travel 088
C8 Structuring Your Message: The Power of the Storyflow 092
Element D Creating Compelling Content
D1 What Is Content 098
D2 Slicing Up Your Content (With a Little Help from Occam's Razor) 108
D3 Valuable Visuals 120
D4 A Picture Paints a Thousand (Different) Words... 122
D5 Open Access Imagery 138
D6 Art over Effectiveness 142
D7 Dealing with Data 150
D8 From Visual Concept to Visual Presentation Aid 158
D9 In Conclusion 160
Element E Delivering thew Final Results
E1 PowerPoint, the Shed, & an Electric Screwdriver 164
E2 What Is Blended Presenting? 168
E3 Understanding the Presentation Landscape 170
E4 Blended Presenting: A Customer's Tale 180
E5 Tools for the Job 184
E6 Something for the Sales Managers 206
F1 Putting the Theory into Practice 210
G1 In Case of Emergency ... Strategies for Dealing with Last-Minute Deadlines 236
H1 Conclusion 242
References 244
Index 248
