Mobile Disruption
The Technologies and Applications Driving the Mobile Internet
1. Auflage Januar 2004
224 Seiten, Hardcover
Wiley & Sons Ltd
Kurzbeschreibung
Many Japanese, U.S., and European companies have misunderstood and continue to misunderstand the implications of the mobile Internet because they remain focused on their current lead customers when they should be searching for a new set of lead customers. Mobile Disruption: The Technologies and Applications that Are Driving the Mobile Internet describes the business models, user needs, key technologies, and the expected evolution of technologies so that firms can create strategies that are profitable in both the long- and short-term.
* A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
* Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term
Network Effects.
Disruptive Technologies.
Disruptive to Whom.
Network Effects and Communication Channels.
Competition in the Mobile Internet.
2. The Origins of the Mobile Internet.
Model of Industry Formation.
i-Mode: Initial Applications and Users.
KDDI, J-Phone, and Western Service Providers.
Appendix: The Creation of i-Mode.
3. Key Technological Trends
Polyphonic Tones.
Color Displays and Cameras.
Display Size.
Network Speeds.
Faster Microprocessors.
Increase Memory.
Improved User Interface.
Other Network Technologies.
Summary.
4. Phones as Portable Entertainment Players.
Ringing Tones.
Games.
Screen Savers. .
The New Value Chain.
Independent Portals.
Summary: Multi-media and the future of Entertainment Contents.
5. Mobile Marketing.
Discount Coupons.
Free Samples and Giveaways.
Brand Image.
Attracting Mobile Members.
Linking databases.
Phones as Mileage and Membership Cards.
Summary.
6. Mobile Shopping and Multichannel Integration.
Pure Online Shopping .
Catalogues and Magazines.
Radio Stations.
Television Programming.
Summary.
Appendix: Payment Services.
7. Portable Services.
Car Navigation Systems.
Train and Bus Information Services.
Destination Information Services.
Maps.
B2C Integrated Services.
B2C and B2B Integrated Services.
Business Services.
GPS and Location-Based Services.
Summary.
8. Phones as Tickets and Money.
Competing Technologies.
Transportation Tickets and Reservations.
Concert and Other Entertainment Tickets.
Money.
Biometrics.
Other Applications.
Summary: The End of Cash?.
9. Mobile Intranets Applications.
Stage 1 Systems: Mail.
Examples of Stage 1 Systems.
Stage 2 Systems: Groupware.
Stage 3 Systems: Maintenance Applications.
Stage 3 Systems: Construction.
Stage 3 Systems: Report preparation.
Stage 3 Systems: SFA Applications.
Summary.
10. Platform Strategies.
Power Brokers.
Conventional Platform Management.
Key Role of Technological Trajectories.
The Evolution of the Mobile Platform in Japan.
The Evolution of the Mobile Platform in the West.
Index.
.