Latina/os and the Media
Media and Minorities
The U.S. mainstream media have a love and hate relationship with
Latina/os. On the one hand the media treat as hot property such
stars as Jennifer Lopez, Eva Longoria and America Ferrera; on the
other they contribute to the role of Latina/os as eternal
foreigners, having continually to assert their belonging and
citizenship. Latina/os and the Media brings together the
scholarship of communication studies scholars working on issues of
Latinidad and presents it in a coherent, vibrant and accessible
form to shed light on the complex relationship between Latina/os
and the media.
Latina/os and the Media includes the coverage of the
following: the participation of Latina/os in media production; the
forms in which Latina/os are represented in media; the ways that
Latina/os interpret media and that other audiences interpret
Latina/os in the media; and the social scientific effects of the
forms in which Latina/os are represented on Latina/os in particular
and culture at large. The book draws on a rich set of examples to
illustrate its conclusions. It will be the first port of call for
anyone wanting to know about the relationship between Latina/os and
the media, including for those students taking classes on
minorities and the media, or issues around race and diversity.
Chapter 1 Production
Chapter 2 Textual/Content Analysis
Chapter 3 Audience and Reception
Chapter 4 Effects and Cognition
Conclusion
References
Bulletin of Latin American Research
"Latino Media Studies has come of age with this broadly informed, highly engaging overview of recent scholarship and approaches in the field. Valdivia guides readers through complex and intriguing terrain - synthesizing, evaluating, and ultimately clearing a path for a new generation of researchers."
--Myra Mendible, editor of From Bananas to Buttocks: The Latina Body in Popular Film and Culture
"Latina/os and the Media offers a richly complex look at the mediated world of Latinidad. The analyses presented here challenge static understandings of representation and media politics and replace those traditional notions with the contradictions that now comprise our understanding of the relationship between Latina/os and the media. From citizenship to sex, readers get it all."
--Lisa Flores, University of Colorado