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Effective Data Storytelling

How to Drive Change with Data, Narrative and Visuals

Dykes, Brent


1. Auflage Februar 2020
336 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-119-61571-2
John Wiley & Sons

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Master the art and science of data storytelling--with frameworks and techniques to help you craft compelling stories with data.

The ability to effectively communicate with data is no longer a luxury in today's economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative--to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling--data, narrative, and visuals--and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to:
* Transform your insights and data visualizations into appealing, impactful data stories
* Learn the fundamental elements of a data story and key audience drivers
* Understand the differences between how the brain processes facts and narrative
* Structure your findings as a data narrative, using a four-step storyboarding process
* Incorporate the seven essential principles of better visual storytelling into your work
* Avoid common data storytelling mistakes by learning from historical and modern examples

Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.


About the author

Chapter 1: Introduction to driving change through insight

Chapter 2: Why tell stories with data

Chapter 3: The psychology of data storytelling

Chapter 4: Anatomy of a data story

Chapter 5: Data - The foundation of your data story

Chapter 6: Narrative - The structure of your data story

Chapter 7: Visuals (Part 1) - Setting up the scenes of your data story

Chapter 8: Visuals (Part 2) - Polishing the scenes of your data story

Chapter 9: Crafting your own data story

Brent Dykes (Lehi, UT) is Director/Senior Director of Data Strategy at Domo. He provides industry thought leadership in areas such as data strategy, data culture, data storytelling, and data governance through articles, webinars, and speaking engagements. Prior to his current position, he was Adobe's Senior Evangelist, Data Science and Analytics where he evangelized the benefits and best practices of digital analytics and data-driven marketing. Dykes is a frequent contributor to Forbes having written nearly 30 articles on various data-related topics such as storytelling, strategy, leadership, and literacy. He speaks frequently throughout the United States.