John Wiley & Sons Special Events Cover .. Product #: 978-1-119-66906-7 Regular price: $55.14 $55.14 Auf Lager

Special Events

The Brave New World for Bolder and Better Live Events, EMEA Edition

Lee, Seungwon / Goldblatt, Joe

The Wiley Event Management Series

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8. Auflage August 2020
416 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-66906-7
John Wiley & Sons

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Foreword

Preface

Acknowledgments

Part One: Producing Seamless, Secure, and Sustainable (S3) Events

Chapter 1: Welcome to Greener Event Leadership and Economic Success

Chapter 2: Changing Paradigms for Greener Event Leadership and Social Change

Part Two: The New Sustainable Event Algorithms

Chapter 3: Composing the Sustainable Event Plan

Chapter 4: Event Leadership and Human Resources Management

Chapter 5: Financial Sustainability

Part Three: Event Branding and Bold Delivery

Chapter 6: Event Vendors as Strategic Partners

Chapter 7: The Brand, the Buzz, and Better Success Through Event Marketing

Chapter 8: Ensuring a Safer and More Secure Event Environment

Part Four: Trends and Triumphs

Chapter 9: The Virtual View of Live Events

Chapter 10: Reinventing a Joyful and Sustainable Career

Part Five: Best Practices and Real-World Event Experiences

Chapter 11: Best National Events

Chapter 12: Twenty Real-World Event Management Experiences and Mini-Case Studies

Appendix 1: Bibliographic References

Appendixes 2-19 and accompanying Image Gallery are available online at

Glossary

Index