John Wiley & Sons Selling on Amazon For Dummies Cover Sell on Amazon and Make Them Do the Heavy Lifting Selling on Amazon has become one of the most popu.. Product #: 978-1-119-68933-1 Regular price: $19.90 $19.90 Auf Lager

Selling on Amazon For Dummies

Olmez, Deniz / Kraynak, Joseph

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1. Auflage August 2020
400 Seiten, Softcover
Sachbuch

ISBN: 978-1-119-68933-1
John Wiley & Sons

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Sell on Amazon and Make Them Do the Heavy Lifting

Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.

Selling on Amazon For Dummies walks owners through the process of building a business on Amazon--a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet.
* The basics of selling on Amazon
* Using FBA
* Getting started
* Deciding what to sell
* Conducting product research
* Finding your way around Seller Central
* Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more
* How to earn ROIs (Returns on Your Investments)

Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.

Introduction 1

Part 1: Getting Started with Selling on Amazon 5

Chapter 1: Laying the Groundwork 7

Chapter 2: Selling on Amazon in a Nutshell 25

Chapter 3: Setting Up Your Amazon Seller Account 39

Chapter 4: Becoming Familiar with Seller Central 53

Part 2: Procuring Products to Sell on Amazon 71

Chapter 5: Knowing What You Can and Can't Sell on Amazon 73

Chapter 6: Finding Products with Profit Potential 81

Chapter 7: Exploring Your Product Sourcing Options 101

Chapter 8: Evaluating and Negotiating with Suppliers 123

Part 3: Getting Down to the Business of Selling 137

Chapter 9: Listing Products for Sale on Amazon 139

Chapter 10: Fulfilling Customer Orders 171

Chapter 11: Helping Shoppers Find You and Your Products 195

Chapter 12: Boosting Sales with Marketing and Advertising 207

Chapter 13: Focusing on Customer Service 231

Chapter 14: Building and Managing Your Own Webstore 247

Chapter 15: Managing Your Inventory 263

Part 4: Taking Your Business to the Next Level 277

Chapter 16: Putting Additional Amazon Seller Tools to Work for You 279

Chapter 17: Building Your Own Brand (or Not) 297

Chapter 18: Taking Advantage of Third-Party Tools and Service Providers 311

Chapter 19: Expanding Your Operations: B2B and Global Sales 321

Part 5: The Part of Tens 335

Chapter 20: Top Ten Advertising Tips 337

Chapter 21: Ten Tips to Deliver Awesome Customer Service 345

Chapter 22: Ten (Plus One) Tips to Find Best-Selling Products 353

Index 361
Deniz Olmez is an Amazon consultant who specializes in search engine optimization, new account setup and management, FBA, and branding services. Joe Kraynak has authored and coauthored numerous books including Flipping Houses For Dummies and Foreclosure Self-Defense For Dummies.

J. Kraynak, Indianapolis, IN