The Digital Transformer's Dilemma
How to Energize Your Core Business While Building Disruptive Products and Services
1. Auflage November 2020
400 Seiten, Softcover
Praktikerbuch
Weitere Versionen
Bring your company into the digital era without compromising your core business
In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing - and digitizing - the legacy business.
The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions:
* Crafting a flexible organization
* Using technology as a driver
* Designing the necessary processes
* Building transformational leaders
* "Right-skilling" the workforce of the future
* Galvanizing cultural change
The Digital Transformer's Dilemma is a very visual book, filled with dozens of engaging illustrations that bring the contained concepts to life on the page.
Based on 100+ interviews with senior executives at leading companies (such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors' own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.
Parts 1: Why to Act
Chapter 1: Act or Die, Pretty Soon
Part 2: What to Do
Chapter 2: How to Make Your Strategy, Business Model, and Digital Initiatives Stop Fighting Each Other and Work Together
Part 3: How to Do It
Chapter 3: Organization: How to Develop a Flexible Organization
Chapter 4: Technology: How to Use Technology as a Driver for the Transformation
Chapter 5: Processes: How to Get Stuff Done
Chapter 6: Leadership: What to Look for in Leaders and How to Find Them
Chapter 7: People: What to Look for in Talent and How to Develop the Workforce of the Future
Chapter 8: Culture: How to Galvanize an Organization and Help Your People Pull Together
Part 4: Where to See Results
Chapter 9: Because You're Not Doing This for Fun But for Results
Conclusion: Reinvent Your Organization by Putting the Pieces Together
Notes
Resources
Acknowledgments
About the Authors
Index
HANNAH MAYER is a PhD Fellow at the Laboratory for Innovation Science at Harvard, where she does research on AI-powered business models, digital transformation and digital platforms. Prior to her academic career, Hannah was a consultant at an international management consultancy, focusing on digital transformation projects, and spent two years at Google as a Digital Strategist.
ANDREAS REITER is PhD student at the University of St. Gallen, specializing in digital transformation and platform ecosystems. Prior to his doctoral studies, Andreas was a consultant a leading management consulting firm, where he focused on digital transformation projects and the set-up of digital business models.
MARKUS SCHMIDT is the CEO and founder of QSID Digital Advisory, a consulting boutique dedicated to supporting companies in their strategy, leadership and digital transformation challenges. This role was preceded by long-time experience leading globalization and digital transformation at Valeo and Bosch. He serves as an independent board member in different companies and as a lecturer at multiple universities.
