Everyday Business Storytelling
Create, Simplify, and Adapt A Visual Narrative for Any Audience
1. Auflage April 2021
288 Seiten, Softcover
Wiley & Sons Ltd
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A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations--and your career--forward
In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands--including Facebook, Nestle, Accenture, and Marriot--bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives.
You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. Within this business book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling.
Just a few of the things you'll learn from this business book include:
* The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging
* The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention
* How to craft expert headlines that guide your audience and advance your story
Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.
Storytelling Is How We Move Business Forward 1
What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold)
Part 1
Once and for all--Let's Unfluff the Reputation of Business Storytelling 6
Chapter 1: Meet the Brain Scientists 8
Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16
Part 2
Ok, I'm in--How Do I Get Started with Business Storytelling? 24
Chapter 3: The Four Signposts 30
Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48
Chapter 5: Your BIG Idea 52
Chapter 6: Putting It All Together: Sample Story 56
Part 3
Thanks, got the basics What Else Can Help Me? 60
Chapter 7: Push Your Story Forward with Active Headlines 62
Chapter 8: A Simple Path to Building Your BIG Idea 72
Chapter 9: Five Well-Tested Ways to Visualize Your Story 80
Part 4
Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106
Chapter 10: Making a Recommendation 108
Chapter 11: Providing an Update 144
Chapter 12: Crafting an Email 162
Chapter 13: Creating a One-Pager 176
Part 5
But wait! How Do I Flex My Story? 192
Chapter 14: Audience Is Everything: A Manifesto 194
Chapter 15: You've Got Five Minutes with an Executive... Go! 202
Chapter 16: Your Audience Is Diverse.. How Can You Please Everyone? 210
Chapter 17: You're Told "Only Three to Five Slides" 216
Chapter 18: Team Presentations: Who Does What? 220
Chapter 19: When Your Audience Is Virtual 238
Part 6
All together now: Building a Common Language of Storytelling 252
Chapter 20: Fostering a Culture of Story Coaches 254
Chapter 21: Five Ways Managers Can Reinforce Storytelling 260
Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264
Conclusion
A Final Word From the Sisters 272
Your everyday business storytelling journey starts right now... #nomorefrankendecks
Gratitude 275
About the Authors 276
Notes & Photo Credits 277
Index 278
--Stacy Salvalaggio, Vice President, Retail Operations, Aritzia and Former Global Senior Director, Learning and Development, McDonald's
"There's no greater skill and ingenuity to propel your career than the ability to translate data insights into clear, authentic narratives. This book is the winning formula for any executive."
--Sydney Savion, Chief Learning Officer, Air New Zealand
