Designing the Successful Corporate Accelerator
1. Auflage Mai 2021
352 Seiten, Hardcover
Wiley & Sons Ltd
Preis: 27,90 €
Preis inkl. MwSt, zzgl. Versand
Accelerators can be powerful tools to build and transform businesses in a short period of time, which is why they have spread like wildfire in the corporate world.
Designing the Successful Corporate Accelerator gives readers the tools to design, create, and manage successful corporate accelerators that achieve results time and time again. Authors Jules Miller and Jeremy Kagan are seasoned professionals in this space, and combine global market research, interviews with accelerator leaders, and their own experience launching and running accelerators to share what works--and what doesn't.
The first half of the book takes a broader look at corporate innovation as a whole and how accelerators fit in, then the second half offers practical advice for how to launch, run, and manage world-class accelerator programs. Perfect for executives, employees, founders, investors, intrapreneurs, and entrepreneurs, Designing the Successful Corporate Accelerator is a practical guidebook for anyone with a passion for corporate innovation and entrepreneurship.
About the Authors xv
SECTION I Corporate Innovation Is Hard 1
CHAPTER 1 Accelerators and Corporate Innovation 3
CHAPTER 2 A Crash Course on Innovation Theory 19
CHAPTER 3 A Complex Machine to a Simple Machine 43
SECTION II Get with the [Accelerator] Program 59
CHAPTER 4 Startup Accelerators 61
CHAPTER 5 Accelerator Archetypes 77
CHAPTER 6 Know Your Why 101
SECTION III Buy In or Walk Away 115
CHAPTER 7 Stakeholder Engagement 117
CHAPTER 8 Resources 135
CHAPTER 9 Outsourcing and Delegating 145
SECTION IV Before the Program 155
CHAPTER 10 Recruiting and Selection 157
CHAPTER 11 Investment 181
CHAPTER 12 Metrics and KPIs 201
SECTION V During the Program 215
CHAPTER 13 Programming 217
CHAPTER 14 Mentors 235
CHAPTER 15 Making Partnerships Work 251
SECTION VI After the Program 273
CHAPTER 16 Post-Program Portfolio Management 275
CHAPTER 17 Planning for Long-Term Success 291
JEREMY KAGAN is an entrepreneur, investor, and growth and innovation consultant. He was Managing Director of the Eugene Lang Center for Entrepreneurship at Columbia Business School and is a Professor at Columbia Business School, where he is Faculty Director of the Digital Marketing Strategy executive education program. He also teaches digital marketing and entrepreneurship at Cornell and New York University and is both a startup mentor and a regular advisor for companies launching their own corporate accelerators.
JULES MILLER is a Partner at Mindset Ventures and the former leader of IBM's Blockchain Ventures group, where she launched two corporate accelerator programs. She is an expert in corporate innovation from her experience as a serial entrepreneur, venture capital investor, intrapreneur, innovation executive, and accelerator manager. She is a Kauffman Fellow and frequent speaker on innovation, venture capital, and startups at conferences around the globe.