John Wiley & Sons Monster Cover "In their 'deliberately short book' IT analysts, management consultants and technology practitioners.. Product #: 978-1-119-78591-0 Regular price: $21.40 $21.40 Auf Lager


A Tough Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future

Roehrig, Paul / Pring, Ben


1. Auflage Mai 2021
176 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-119-78591-0
John Wiley & Sons

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"In their 'deliberately short book' IT analysts, management consultants and technology practitioners Roehrig and Pring explore how big a beast technology has become, and how we can tame it to maintain our freedom and privacy while still realising its benefits. The pandemic has shown just how much we rely on technology and how addictive it has become...The authors address the important questions...[and] urge us not to slay the monster but rather to leverage its power and reorient technology as a tool for good."
--Financial Times

Monster explains how we can responsibly engage with technology, and avoid its darker tendencies, while accepting its necessary gifts. The authors, insiders at one of the world's largest tech consulting firms, give a unique take on:
* The addictive nature of tech and how to fight it
* The growing backlash against big tech--where it's right and what it misses
* Crucial steps for taming technology's role in your life and in your organization--without becoming a modern Luddite

Written for managers, leaders, and employees at companies of all sizes and in all industries, Monster will help you understand and take control of technology's powerful role in your life and your organization.

"You must read this book."
--Michael Schrage, Research Fellow, MIT Sloan School Initiative on the Digital Economy

"Pithy insights and recommendations on helping tech fulfill its potential as a force for good."
--Erik Brynjolfsson, Director of the Stanford Digital Economy Lab and co-author of The Second Machine Age

"Making technology serve--not subvert--the public interest requires better leaders, not more engineers and coders. Monster explains how to become one of those leaders."
--Rosabeth Moss Kanter, Harvard Business School Professor and author of Think Outside the Building

"A bracing new book about some of the most pressing questions of our time."
--Carl Benedikt Frey, Oxford Martin Citi Fellow at Oxford University and author of The Technology Trap

"Provocative and concise, Monster is an important book on rescuing ourselves from technology that now feels corrosive and overwhelming."
--Daniel H. Pink, author of WHEN, DRIVE, and TO SELL IS HUMAN

"Clarifies a complex web of issues and provides bold steps for a healthier economy, society, and future."
--Francisco D'Souza, former CEO and Vice Chairman of Cognizant

"Sheds light on how we can collectively use technology for the good of all."
--Soumitra Dutta, Founding Dean, SC Johnson College of Business, Cornell University

"A cornucopia of pragmatic, actionable, and bold ideas."
--Gary J. Beach, Publisher Emeritus, CIO magazine and author of U.S. Technology Skills Gap

1. Have we created a monster? 1

Can we tame the beast? 9

2. Machines 15

Welcome to the web 18

Entangled in the dark: Quantum computing powers up 20

Speed makes it harder to drive 22

Big Brother was an amateur 25

From MAD to MADD 26

3. Capital 31

Income return, growth, and I dream of Gini 34

Surveillance capitalism and the digital oligarchs 38

Data, privacy, and the health of nations 40

Belt, road, and surveillance communism 43

Tribes and borders in cyberspace 46

Power shifts from the G7 to the D7 48

Intermission: Sunflower: When tech meets capital

4. Psychology 59

Digital fentanyl 62

Your 70,000-year-old operating system is melting 65

Who are you again? Identity in the digital age 70

The singularity is near. Unfortunately 73

5. Society 77

Modern Luddites and the growing techlash 80

Lessons from the rearview mirror 82

War has already been declared 85

6. A manifesto for taming the Monster 89

I. Co-author new rules of the road 92

II. Govern technology by community 95

III. Apply the Golden Rule in cyberspace 97

IV. Accept your role as part of the solution 98

V. Don't give up on loving tech 101

VI. Treat your data like your reputation 103

VII. Fight against the relentless brain hacks 105

VIII. Modernize the authority over technology and capital 109

7. Off? 113

8. Postface: A story (as old as time) about the future 131

Notes 135

Acknowledgments 143

About the Authors 145

Index 147
PAUL ROEHRIG, PhD, is the global head of strategy for Cognizant Digital Business & Technology. Previously he co-founded the Center for the Future of Work.

BEN PRING is the director of Cognizant's Center for the Future of Work. In 2018 he was a Bilderberg Meeting participant and in 2020 was named one of world's top management thinkers by Thinkers 50.

Ben and Paul, along with Malcolm Frank, co-authored What To Do When Machines Do Everything and Code Halos.