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TikTok For Dummies

Stay, Jesse


1. Auflage Juli 2021
208 Seiten, Softcover

ISBN: 978-1-119-80341-6
John Wiley & Sons

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It's not too late to get on the TikTok train!

You may know TikTok as the home of the latest dance crazes and cute puppy videos. But do you know how to go about harnessing the power of its massive audience for more than showing off your own dance moves? And are you too late to the TikTok game to make an impact?

In TikTok For Dummies, expert digital strategist and author Jesse Stay delivers an easy-to-read and robust discussion of how you can engage with TikTok's millions of users in a fun and productive way. He'll walk you through the steps of creating and securing an account, finding the best content to engage with, and creating your own videos that reflect you or your business in the best possible light.

You'll discover how to:
* Install the app and create a profile that attracts followers and views
* Learn about the latest security issues and keep yourself safe on the platform
* Find the best content that's most relevant to you so you can engage with the community
* Create your own videos that resonate with the TikTok audience and have viral potential
Perfect for anyone ready to dive into the world of TikTok, either for fun or for professional reasons, TikTok For Dummies is the easiest and most reliable way to go beyond the dances and learn the ins and outs of the popular app.

Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Beyond the Book 3

Where to Go from Here 5

Part 1: Getting Started With Tiktok -- The Movie Studio In Your Pocket 7

Chapter 1: Using TikTok for the First Time 9

Downloading TikTok for Your Mobile Device 10

Creating Your Account 11

Exploring Your Settings 14

Updating your profile 15

Updating your profile and privacy settings 17

Creating Your First TikTok Video 19

Chapter 2: Browsing TikTok 25

Browsing on the Home Screen 25

Liking and Commenting 27

Sharing Videos 30

Listening to Your Audience: Direct Messages and Inbox Notifications 33

Responding to comments and mentions 35

You've got mail! Checking your DMs 37

Discovering Users and Content 38

Chapter 3: Diving Deeper: Creating TikTok Videos 41

Starting a Recording 42

Picking Sounds for Your Video 47

Choosing Effects for Your Video 50

Selecting a Filter for Your Video 53

Recording in TikTok versus Uploading 55

Using Templates to Show Off Your Photos 57

Chapter 4: Publishing Your TikTok Video 61

Adjusting Clip Size after Recording 62

Adding Filters and Effects to Recorded Videos 65

Adding filters after recording 65

Adding effects after recording 65

Adding Sound to Recorded Videos 68

Using sounds from TikTok 68

Adding voiceover and narration 70

Adding voice effects 72

Adding Text and Stickers to Recorded Videos 73

Adding text 73

Adding stickers and emojis 76

Pinning stickers, emojis, and text 78

Publishing Your Video 79

Creating a description and tagging 79

Editing the cover image 81

Setting privacy and sharing 83

Chapter 5: Acclimating to TikTok Etiquette and Culture 85

Becoming Familiar with TikTok Culture 86

Speaking TikTok Jargon 88

Knowing When to Like, Follow, or Share 90

Winning Friends and Influencing People 92

Catching the attention of major influencers 93

Helping other TikTokers 93

Understanding TikTok's Rules 95

Chapter 6: Staying Safe on TikTok 99

Setting Up Your Account Privacy 99

Keeping Your Children Safe 104

Protecting kids under 13 104

Family pairing for teens 13 to 17 104

Dealing with Bullies and Trolls 107

Part 2: Building Your Tiktok Following 109

Chapter 7: Looking at Your Profile Stats 111

Understanding the Value of Followers 111

Breaking Down Your Following, Followers, Likes, and Views 113

Looking at Detailed Account Analytics 114

Chapter 8: Creating Viral Content 119

Understanding the TikTok Algorithm 119

Identifying Trending Content 124

Checking the discover page 124

Finding content through search 127

Grabbing Your Viewers' Attention 128

Stay positive 129

Keep your content clean 129

Invoke emotion 131

Use a ring light and microphone 131

Clarify and organize your message 132

Consider third-party tools 132

Chapter 9: Reaching New Audiences with Advanced Features 137

Duetting with Your Favorite Videos 138

Stitching the End of a Video 141

Livestreaming When You're TikTok Famous 142

Part 3: Using Tiktok as a Business Tool 147

Chapter 10: Using TikTok to Grow Your Business 149

Understanding How Your Business Fits with TikTok 150

Knowing Your Audience and Competition 151

Integrating TikTok into Your Funnel 155

Creating Content That Sells 157

Chapter 11: Understanding TikTok Analytics for Your Business 159

Knowing Which Data Is Important 160

Understanding TikTok Analytics 161

Getting Data from Third-Party Tools 164

Part 4: The Part of Tens 165

Chapter 12: My Ten Favorite TikTok Accounts 167

Learning about ADHD with Catieosaurus 168

Drawing with Dan Povenmire 168

Following the Journey with Lexi McDonald 169

Dancing with Bao Tran 169

Interacting with Cheech & Chong 170

Making Money with Trevin Peterson 171

Sharing Pride with Josh Helfgott 171

Getting Inspired with Shontez Davis 172

Anchoring the News with Marcus DiPaola 172

Learning about TikTok Trends with Jera Bean 173

Chapter 13: Ten TikTok Business Accounts Doing It Right 175

Sharing the News with The Washington Post 176

Knowing Your Audience with Taco Bell 177

Partnering with Dunkin' 178

Dancing with Break the Floor 179

Placing Product with Pop Sockets 179

Playing Sports with the Utah Jazz Bear 180

Recruiting Influencers with Bang Energy 181

Entertaining with The Tonight Show Starring Jimmy Fallon 182

Being Prepared with the American Red Cross 184

Engaging Your Audience with Chipotle 185

Chapter 14: Ten Ways to Grow Your Following 187

Be Transparent and Vulnerable 187

Stay Consistent 188

Know Your Audience 188

Include Your Community 188

Build Up and Promote Others 188

Engage Your Audience 189

Be Entertaining 189

Join Other Influencers 189

Follow Similar Accounts 190

Go Live 190

Index 191
Jesse Stay is a data scientist, a digital strategist, and an author best known for his books Facebook Application Development For Dummies, Minecraft For Dummies, and Minecraft Recipes For Dummies.