John Wiley & Sons Decision Intelligence For Dummies Cover Learn to use, and not be used by, data to make more insightful decisions The availability of data a.. Product #: 978-1-119-82484-8 Regular price: $30.75 $30.75 Auf Lager

Decision Intelligence For Dummies

Baker, Pamela


1. Auflage April 2022
320 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-82484-8
John Wiley & Sons

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Learn to use, and not be used by, data to make more insightful decisions

The availability of data and various forms of AI unlock countless possibilities for business decision makers. But what do you do when you feel pressured to cede your position in the decision-making process altogether?

Decision Intelligence For Dummies pumps the brakes on the growing trend to take human beings out of the decision loop and walks you through the best way to make data-informed but human-driven decisions. The book shows you how to achieve maximum flexibility by using every available resource, and not just raw data, to make the most insightful decisions possible.

In this timely book, you'll learn to:
* Make data a means to an end, rather than an end in itself, by expanding your decision-making inquiries
* Find a new path to solid decisions that includes, but isn't dominated, by quantitative data
* Measure the results of your new framework to prove its effectiveness and efficiency and expand it to a whole team or company

Perfect for business leaders in technology and finance, Decision Intelligence For Dummies is ideal for anyone who recognizes that data is not the only powerful tool in your decision-making toolbox. This book shows you how to be guided, and not ruled, by the data.

Introduction 1

Part 1: Getting Started with Decision Intelligence 9

Chapter 1: Short Takes on Decision Intelligence 11

Chapter 2: Mining Data versus Minding the Answer 25

Chapter 3: Cryptic Patterns and Wild Guesses 39

Chapter 4: The Inverted V Approach 53

Part 2: Reaching the Best Possible Decision 67

Chapter 5: Shaping a Decision into a Query 69

Chapter 6: Mapping a Path Forward 81

Chapter 7: Your DI Toolbox 101

Part 3: Establishing Reality Checks 115

Chapter 8: Taking a Bow: Goodbye, Data Scientists -- Hello, Data Strategists 117

Chapter 9: Trusting AI and Tackling Scary Things 131

Chapter 10: Meddling Data and Mindful Humans 151

Chapter 11: Decisions at Scale 165

Chapter 12: Metrics and Measures 179

Part 4: Proposing a New Directive 197

Chapter 13: The Role of DI in the Idea Economy 199

Chapter 14: Seeing How Decision Intelligence Changes Industries and Markets 213

Chapter 15: Trickle-Down and Streaming-Up Decisioning 231

Chapter 16: Career Makers and Deal-Breakers 251

Part 5: The Part of Tens 273

Chapter 17: Ten Steps to Setting Up a Smart Decision 275

Chapter 18: Bias In, Bias Out (and Other Pitfalls) 285

Index 291
Pam Bakeris a veteran business analyst and journalist whose work is focused on big data, artificial intelligence, machine learning, business intelligence, and data analysis. She is the author of Data Divination - Big Data Strategies.