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Digital Transformation Payday

Navigate the Hype, Lower the Risks, Increase Return on Investments

Bottke, Tim


1. Auflage Dezember 2022
240 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-119-89417-9
John Wiley & Sons

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The Data-Driven Guide for your Digital Transformation Payday

In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation--using research to get beyond the hype and uncover its real financial payback.

Have you ever asked yourself: "Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?" If so, this book is for you.

You'll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You'll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm's digital transformation, and establish new ways of thinking in terms of value impacts--and how to measure them--right from the start.

The book also includes:
* A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment
* Empirical data to help you understand your company's odds of navigating your chosen digital transformation initiatives with financial payback

An indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.

Corporate Foreword

Academic Foreword



Part I: Will Your Digital Transformation (Ever) Pay You Back?

Chapter 1 The Bad and Good Reasons for Your Digital Transformation

Chapter 2 Why Digital Transformation Advice Can Get You Off the Payback Track

Chapter 3 Digital Transformation Payday: A New Framework for Accelerated Payback

Part II: Five Key Elements Drive Digital Transformation Payback

Chapter 4 Supply-Side Catalysts: Digital Technologies Alone Do Not Do the Trick

Chapter 5 Demand-Side and Overarching Catalysts: Customers and Workforces Have Changed; From You They Expect Nothing Less

Chapter 6 Reactants/Scope: Make Sure Your Investments End Up Transforming Your Core

Chapter 7 Reaction Mechanisms/Process: Agile Done Wrong Can Be a Very Effective Tool of Value Destruction

Chapter 8 Outcomes: Digital Transformation KPIs Are Worth the Pain and Resistance

Chapter 9 Design/Strategy: The Vacuum in the Majority of Digital Transformations

Chapter 10 End2End: Our Framework in Action

Chapter 11 "Smaller" Firm Excursus: David versus Goliath?

Part III: Three Predictors in Your Business That Influence Your Digital Transformation Payday

Chapter 12 Some Groundwork for Prediction: Does Digital Transformation Cause Paydays? Well, It Depends...

Chapter 13 Predictor Markets: Different Industries Require Different Labors for Payback

Chapter 14 Predictor Financials: Your P&L and Balance Sheet Context Indicate Your Ability to Achieve your Payday

Chapter 15 Predictor Communications: It Is about What You Sing and How You Sing to Influence Your Payday


Appendix A

Appendix B

Appendix C

Appendix D

Appendix E

Appendix F


About the Author

TIM BOTTKE is a Senior Strategy Partner at Deloitte and Associate Professor of Digital Transformation at the SDA Bocconi School of Management in Milan, Italy. He has over twenty-two years of experience advising executives in more than twenty countries on technology and sustainable transformation.