John Wiley & Sons Understanding the Metaverse Cover An expansive discussion of the mechanics, framework, and implications of the metaverse In Understan.. Product #: 978-1-119-91180-7 Regular price: $28.88 $28.88 Auf Lager

Understanding the Metaverse

A Business and Ethical Guide

Rosa, Nicola

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1. Auflage Oktober 2022
240 Seiten, Hardcover
Fachbuch

ISBN: 978-1-119-91180-7
John Wiley & Sons

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An expansive discussion of the mechanics, framework, and implications of the metaverse

In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time.

In the book, you'll discover:
* How the technology is shaping the human evolution and society
* How game mechanics and experience design are key to unlock the full potential of the Metaverse unlocking a new frontier for social interaction
* How Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators and communities
* How Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse
* The ethical implications of designing highly emotionally impactful immersive experiences
* The potential dangers derived by the misuse of biometric and personal data to exploit consumer behaviour and for mass manipulation

A thoroughly insightful discussion of a fascinating intersection of technology and humanity, Understanding the Metaverse belongs on the bookshelves of business leaders, technology enthusiasts, marketers, entrepreneurs, and anyone else with an interest in the next frontier of human achievement.

Acknowledgements and Dedication

Foreword

Introduction

Chapter 1: Technology and Human Evolution

Chapter 2: Digital Primitives and Emergence - A Case for Digital Selection

Chapter 3: From Dystopia to Utopia - Enter The Metaverse

Chapter 4: From Gaming to Metaverse - How Game Mechanics and Technology are Going to Change the World

Chapter 5: An Unhackable and Decentralised Revolution - Enter Blockchain and Crypto

Chapter 6: A Brave New World

Chapter 7: Sociology of The Metaverse

Chapter 8: Suggestions for a Strategic Approach to The Metaverse for Businesses

Chapter 9: The Key Role of AI and Deep Learning for The Metaverse

Closing Thoughts

About the Author

Index