Why Some Fundraising Professionals Always Succeed
1. Auflage Oktober 2022
224 Seiten, Hardcover
Wiley & Sons Ltd
Preis: 27,90 €
Preis inkl. MwSt, zzgl. Versand
Overcome contemporary fundraising challenges and equip your non-profit or charity to meet the digital age head-on
Contemporary fundraisers and development professionals are meeting a new and challenging set of obstacles as they go out into the world and attempt to raise money for their causes and organizations.
In BeneFactors: Why Some Fundraising Professionals Always Succeed, a team of veteran philanthropy strategists and consultants delivers an exciting and practical playbook for modern fundraising that can be deployed in a variety of charitable and non-profit organizations and settings. You'll explore the eight factors you must master to exceed your fundraising goals in the modern era.
In the book, you'll discover:
* Strategies for navigating the digital fundraising transformation and how to guide your digital donors through the giving process
* How to use data science and predictive analytics to inform your decision-making process and find better results
* Ways to banish excessive risk aversion and uncover a boldness you didn't know you had in you
An extraordinary and insightful handbook to fundraising in the digital age, BeneFactors: Why Some Fundraising Professionals Always Succeed is sure to find its way onto the bookshelves of board members, development professionals, and other leaders of fundraising teams and organizations.
Chapter 1: The Data-Driven Factor
Chapter 2: The Innovative Factor
Chapter 3: The Collaborative Factor
Chapter 4: The Authentic Factor
Chapter 5: The Confidence Factor
Chapter 6: The Advocacy Factor
Chapter 7: The Digital Factor
Chapter 8: The Leadership Factor
AMY LAMPI is an Associate Vice President at BWF with two decades of direct fundraising experience in the arts, education, and healthcare. She is a recognized thought leader within the Tessitura Network and AFP, past president of the AFP Greater Houston Chapter, and frequently lectures on donor relations and fundraising analytics for the Center for Philanthropy & Nonprofit Leadership at Rice University.