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The Beauty of Success

Start, Grow, and Accelerate Your Brand

Bracken-Ferguson, Kendra


1. Auflage Februar 2024
304 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-394-16294-9
John Wiley & Sons

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Tap into your authentic self in work and life, unlock your career potential and embrace your freedom to choose

If you have ever thought about becoming an entrepreneur--or if you are an "intrapreneur" climbing the corporate ladder--this book is for you. The Beauty of Success is an ultra-modern blueprint for navigating the path to starting, growing and accelerating your career while sowing the seeds of self-awareness and self-reflection. You'll discover how author and 3x founder, Kendra Bracken-Ferguson aligned her personal pillars of community, mentorship, education, and capital with her business goals to bring her vision for building a successful company to fruition. Through her story, and the stories of other entrepreneurs in the beauty industry, she shares helpful nuggets of wisdom and collective experience that will help you pursue an entrepreneurial career or follow your path to the top of your corporate sector. The Beauty of Success is your guide to discovering your own guiding pillars, finding what ignites your passion, recognizing your strengths, and safeguarding what makes you valuable.
* Find inspiration in the story of Kendra Bracken-Ferguson's entrepreneurial success and the candid stories of other prominent visionaries and leaders
* Identify the values and pillars that guide your life and your career, and find ways to align with them every day
* Reconnect with your inner purpose and your passion, whether you are starting your own business or climbing to the top of the corporate world
* Transcend any barriers to open yourself to new paths and levels of success

The Beauty of Success will help you find your own professional north star--the principle or principles that will serve as your compass as you navigate your professional journey. You will also learn to appreciate the strengths that have gotten you this far, and how to leverage them to get where you want to be. Unlock your own success, find freedom, and carpe diem!.

List of Podcast Excerpts xi

Foreword xv

Preface: An Invitation to Freedom: Unlocking the Entrepreneurship Journey xix

Chapter 1 Are You an Entrepreneur or Intrapreneur? 1

Chapter 2 Heart for God 27

Chapter 3 Know When to Pivot to Survive and Thrive 43

Chapter 4 Ego: Who, Me? 67

Chapter 5 Claim the Nonnegotiables 93

Chapter 6 Protection 117

Chapter 7 Jungle Gym versus a Ladder 145

Chapter 8 Intention of Time: Balancing What's Important 161

Chapter 9 Stand in Your Power 175

Chapter 10 Greater Than You Can Imagine 201

Chapter 11 Character, Allyship, and Finding Your People 215

Chapter 12 In Closing 237

Acknowledgments 249

About the Author 271

Index 275
KENDRA BRACKEN-FERGUSON is an internationally acclaimed thought leader, founder, venture capitalist and CEO of BrainTrust. She hosts the Business of the Beat podcast, and was one of the first 200 Black women to raise over $1MM in investment for her debut company, as well as a trailblazing three-time founder with two exits. She has served clients like Halle Berry, Gabrielle Union, Drew Barrymore, Morgan Freeman, Under Armour, L'Oréal, and more. She serves on the boards of the NYU Stern School of Business Fashion & Luxury Council, G&B and Blushington.