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The Tiger and the Rabbit

Harnessing the Power of the Metaverse, WEB3, and AI for Business Success

Carter, Sandy


1. Auflage August 2023
256 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-394-19012-6
John Wiley & Sons

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Unlock the potential of the world's latest tech to solve your customers' most pressing problems

In The Tiger and The Rabbit: Harnessing the Power of the Metaverse, Web3, and AI for Business Success, A Business Fable, former Amazon Web Services VP and COO and Channel Chief at Unstoppable Domains, Sandy Carter, delivers an engaging new narrative about a brand struggling to improve their customer experience. The company's technical and marketing teams must work together to present solutions involving Web3, the Metaverse and Artificial Intelligence, in doing so, they learn valuable lessons about digital identity, community, and data ownership.

In the book, you'll find:
* Strategies for combining technologies, like artificial intelligence and blockchain, to unlock previously unheard-of solutions to contemporary problems
* Explorations of the Metaverse's potential for new experiences
* The role of community in non-fungible token technology and what it means for the future of digital identity

An indispensable and exciting discussion of using the world's newest technologies to solve some of our customers' most intractable problems, The Tiger and The Rabbit will earn a place on the bookshelves of managers, executives, entrepreneurs, founders, board members, and other business leaders.




Part 1: The Fable

Chapter 1: Getting Started


The New Internet

Why V Matters

It's Not Just about the Tech

The Challenges

We're Ready

Chapter 2: The Team

The Meeting


The Change Agent: V Cary

The Educator: Dawn Alek

The Gamer: Tommy Seaport

The Product Manager 3.0: Johnny Poyhonan

The Strategist: Melissa Pop

The Marketeer: Emma Sphynx

The Tehnologist: Greg Dashed

The First Get-Together

Team Brainstorming

The Next Step

Deep Tissue

Chapter 3: Learn and Be Curious--The Tech

The Education Begins

The Word Picture

Down the Rabbit Hole

The Two-Sided Marketplace

In the Middle

The Blockchain

Web3 and Digital Identity

Nonfungible Tokens (NFTs)

The Metaverse

Decentralized Autonomous Organizations (DAOs)

Artificial Intelligence (AI)


Chapter 4: The Use Cases--Business Outcomes

Utility > Hype

Blockchain Use Cases




California Department of Motor Vehicles (DMV)

Web3 and Digital Identity Use Cases

Bandit Network


Government of Estonia

Metaverse Use Cases

Forever 21



Seoul, South Korea

DAO Use Cases




L'Oréal NYX Professional Makeup

Artificial Intelligence (AI) Tools

Unstoppable Domains

NFT365 Podcast with Brian Fanzo


Lazy Lions


Tiffany & Co.

Blockchain Friends Forever (BFF)



Chapter 5: The Rabbit Team Plays

Let's Get Started!

Surveying the Surroundings

Want to Play a Game?

Let's Go to a Virtual Conference and Concert!

Setting Up a Wallet and Funding It with Crypto

Securing Your Digital Identity and Web3/Metaverse Branding

Artificial Intelligence to Augment Your Skills

Chapter 6: The Metaverse Mindset--Bold Vision and Planning Tools


emPOWERment 1: Building the Rabbit Team

emPOWERment 2: Using Your Digital Identity to Brand in Web3 and the Metaverse

emPOWERment 3: Building and Growing the Community with Customer Obsession

emPOWERment 4: Developing World-Class Experiences with the Metaverse

emPOWERment 5: Augmenting Your Intelligence with AI

Putting It All Together for the Board

Part 2: The Application

Chapter 7: The 5 EmPOWERMENT Model

An Overview of the Model

Understanding and Gaining Value from the 5 emPOWERments

The power of the rabbit team

The power of your branded digital identity in Web3 and ownership

The power of creating community through customer obsession

The power of developing world-class experiences in the metaverse

The power of artificial intelligence

How to Build the Rabbit Team

How to Build Your Web3 Digital Identity as a Company or Individual Brand

For both your personal brand and your corporate brand

For an individual Web3/metaverse digital identity

For a corporate Web3/metaverse digital identity

The Community Is the Project and the Project Is the Community

Build World-Class Metaverse Experiences

Don't Forget to Augment Your Intelligence with AI

The Business Case


Appendix A: Glossary

Appendix B: Additional Thoughts on DAOs

To DAO or not to DAO: That Is the Question

DAOs as the New Membership Club

Steps to Building a Dao

About the Author
SANDY CARTER is Chief Operating Officer of Unstoppable Domains. Previously, Sandy was the Vice President at AWS and the General Manager of Ecosystems and Startups at IBM. She is the Chairman of the Board of Girls in Tech and an adjunct professor at Carnegie Mellon University Silicon Valley. She has written five books, including Extreme Innovation.