The Pocket MBA
A Woman's Playbook for Succeeding in Business
1. Auflage August 2023
240 Seiten, Softcover
Preis: 16,90 €
Preis inkl. MwSt, zzgl. Versand
Set yourself up for business success with this pocket-sized playbook
Packed with research, stories, and practical tools you can apply immediately, The Pocket MBA is an essential handbook for taking your business and your leadership to the next level. From mansplaining to motherhood, women face unique challenges when it comes to running a successful business. But whatever challenges you personally face, The Pocket MBA shares the insightful tips and strategies that will give you a head-start as a leader, manager, and owner.
In four accessible parts, you'll uncover the key components for a rock-solid team and a booming business. Whether you're going it on your own or you're working with a franchise, you'll learn effective ways to:
* Lead yourself: Learn how to align your leadership with your values, and how to ground and centre yourself so that you can respond more effectively to challenges.
* Lead your team: Get tips for recruiting and coaching staff so you can forge a happy, motivated, high-performing team of employees (who want to stick with you!).
* Lead your clients: Learn the framework that will keep your clients happy and returning again and again--generating more positive reviews and word-of-mouth.
* Lead your business: Discover practical models and metrics for assessing your ideas and making those critical business decisions.
Perfect for busy women in any industry, The Pocket MBA is a short and sweet playbook that will help you grow your business into a thriving, profitable enterprise.
About the Author xiii
Part I: Leading Yourself 1
1 Leadership mindset 5
2 VACAS leadership styles 19
3 Understanding your brain for effective leadership 39
4 SCARE: An organisational neuroscience leadership model 55
Case Study: Janine Allis and Boost Juice 72 Top Tips: Leading Yourself 77
Part II: Leading Your People 81
5 Recruiting staff and developing high performance 87
6 Development and coaching models 105
Case Study: Natalie Brennan and Muffin Break 116
Top Tips: Leading Your People 119
Part III: Leading Your Customers 123
7 Setting your business apart 127
8 The Sustainable Competitive Advantage framework 143
Case Study: Z Energy 155 Top Tips: Leading Your Customers 160
Part IV: Leading Your Business 163
9 Strategic models for business and finance 169
Case Study: Strong Pilates 180
Top Tips: Leading Your Business 184
References and further reading 191
Case study resource list 193