John Wiley & Sons Get Growing Cover Get more clients, grow your business faster, and spend less time selling! Are you new to getting cl.. Product #: 978-1-394-20584-4 Regular price: $26.07 $26.07 Auf Lager

Get Growing

Get Clients, Grow Faster, and Spend Less Time Selling

Seddon, Dean


1. Auflage Februar 2024
256 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-394-20584-4
John Wiley & Sons

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Get more clients, grow your business faster, and spend less time selling!

Are you new to getting clients online? Are you struggling with building your crowd and converting them into clients? Are you tired of having to sell? Do you feel like nothing is working?

A common challenge for expertise-led businesses is the struggle to market themselves, leaving them frustrated with their stagnant growth and ineffective marketing and sales strategies. In Get Growing, Dean Seddon shows you what really works when it comes to sales and self-promotion. The founder of the fastest-growing business consultancy in the UK, Dean has helped thousands grow their brands and expand their reach, ranging from individual freelancers to international corporations like Amazon, Mastercard, and Microsoft.

You don't need to have a big budget or spend all your time harassing people for sales. Using Dean's simple and scalable methods, you can attract the right audience and convert them into paying customers. Filled with proven ways to grow your business, real-life stories, illustrative examples, and practical applications, this comprehensive guide:
* Offers practical advice for building awareness, belief, and relationships to eliminate '"selling"
* Explains packaging your services and expertise based on value, not price
* Features step-by-step guidance on leveraging social selling and personal branding to accelerate growth
* Provides methods for consistently increasing revenue without cold-pitching, expensive ads, or complex funnels

Dean Seddon's foolproof process teaches you to leverage your time and build an audience of people who need what you sell. Get Growing is essential reading for all business owners who feel overwhelmed and confused when it comes to marketing their services and expertise.

Introduction ix

1 Changing the World with Outcomes 1

2 Knowing Your Most Valuable Clients 19

3 Creating Your Offer 31

4 Building Your Message to the World 47

5 Getting Organized and Systemizing Your Growth 61

6 Reducing Sales Friction 77

7 Social Selling: Leveraging Social Media Without Becoming an Influencer 95

8 Creating Prolific Content Efficiently and Effectively 119

9 Unleashing Your Selling and Marketing Power with Email 135

10 Creating Compelling Copy That Converts Prospects into Paying Clients 149

11 Handling Inquiries and Discovery Calls 169

12 Mastering Your Mindset 193

13 Tactics and Resources to Take Your Business to the Next Level 203

14 It's Time for Action 219

Acknowledgments 221

About the Author 223

Index 225
DEAN SEDDON is the founder of Maverrik, the UK's fastest-growing business growth consultancy. Having delivered growth in several small and large businesses, he embarked on building an organization that would help businesses cut through the fog and grow people, sales, and profit. Dean is a practical, hands-on business speaker and trainer who speaks at more than 100 events per year, consults with large and small businesses across the world, and is passionate about getting results for people.