John Wiley & Sons Innovation and Entrepreneurship Cover Teaches students to apply the key principles of innovation and entrepreneurship in a variety of busi.. Product #: 978-1-394-21970-4 Regular price: $65.33 $65.33 Auf Lager

Innovation and Entrepreneurship

Bessant, John R. / Tidd, Joe


4. Auflage April 2024
624 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-1-394-21970-4
John Wiley & Sons

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Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts

Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts.

Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research within contexts of corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship.

Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students in business and management courses, as well as students working towards engineering and science degrees with management components.

Preface to the Fourth Edition xiii

Acknowledgments xvii

About the Authors xix

Part I Entrepreneurial Goals and Context 1

Chapter 1 The Innovation Imperative 3

Chapter 2 Social Innovation 49

Chapter 3 Innovation, Globalization and Development 71

Chapter 4 Sustainability-led Innovation 105

Part II Recognizing the Opportunity 127

Chapter 5 Entrepreneurship in the Digital Economy 129

Chapter 6 Entrepreneurial Creativity 155

Chapter 7 Sources of Innovation 193

Part III Finding the Resources 233

Chapter 8 Search Strategies for Innovation 235

Chapter 9 Building the Case 267

Chapter 10 Leadership and Teams 303

Part IV Developing the Venture 337

Chapter 11 Exploiting Networks 339

Chapter 12 Developing New Products & Services 375

Chapter 13 Creating New Ventures 415

Chapter 14 Developing Businesses and Talent through Corporate Venturing 453

Part V Creating Value 479

Chapter 15 Growing the Enterprise 481

Chapter 16 Exploiting Knowledge and Intellectual Property 511

Chapter 17 Business Models and Capturing Value 541

Chapter 18 Learning to Manage Innovation and Entrepreneurship 563

Index I-1

Instructor's website:
John R. Bessant, PhD, is Emeritus Professor of Innovation and Entrepreneurship at the University of Exeter, UK. He worked as a chemical engineer before beginning a career in innovation research and consultancy, which has spanned more than 35 years. Bessant currently holds visiting appointments at the University of Erlangen-Nuremberg, Germany, and the University of Stavanger, Norway.

Joe Tidd, PhD, is Professor of Technology and Innovation Management at the Science Policy Research Unit, University of Sussex, UK. He is a physicist with degrees in technology policy and business administration. Tidd has held visiting appointments at University College London, UK, and Cass Business School, UK. He has advised on technology policy and consulted on technology management in numerous contexts and is a past recipient of the Price Waterhouse Urwick Medal for contributions to management teaching and research.

J. R. Bessant, University of Brighton; J. Tidd, The Management School, Imperial College of Science, Technology and Medicine, University of London